Ecommerce marketing

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The Rise of AI: How to Stay Ahead in the Landscape of eCommerce

Introduction If we discuss what Artificial Intelligence is, a few might start thinking about robots, while on the other hand, some might elaborate more on advanced technologies coming up in alignment with AI and big data.  Artificial intelligence has revolutionized how businesses work and will continue to do so. Focusing more on AI’s involvement in …

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Rise of Subscription Commerce in the USA

In 2022, the global e-commerce market for subscriptions was worth $96.61 billion. By 2028, it is anticipated that the market value will increase to $2,419,69 billion, and in the USA, by 2023, subscription e-commerce is expected to generate over 38 billion dollars in revenue. Subscription e-commerce has become a popular way of purchasing goods and …

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Boost Promotions with eCommerce Promotion Management Software

Introduction Whenever we buy something, we try our best to get great deals and discounts from our vendors, and so do our customers. Promotions always increase the chance of driving sales. If we think from a customer’s perspective, they are more likely to buy the products when they get lucrative deals. Have you ever received …

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How To Overcome The Gaps In eCommerce Marketing

eCommerce has observed massive growth on a global scale. It provides a boost to retailers listed all over the world. While talking about its scalability, eCommerce is a highly scalable solution for businesses looking to expand their reach throughout domestic or international markets.  With eCommerce giants such as Amazon, Tesco, Rakuten, Shopee, Walmart, Target, and …

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Trending ecommerce marketing trends in UK

2023 Trending eCommerce Marketing Trends in the UK

As the eCommerce market booms, consumer demands also increase. A majority of consumers browse multiple websites before making a purchase. The UK’s market is expected to grow at 13.18% CAGR 2022-2027.  The year 2022 has been full of roller coaster rides for the UK. Despite the internal and external economic turbulence, the UK’s eCommerce industry …

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Digital eCommerce Risks: How to Identify and Reduce Them?

Imagine this: a customer clicks “Buy Now” on your website, excited to receive your product, but before the order even ships, your website experiences a cyberattack, exposing sensitive customer data. Not only have you lost a loyal customer, but your brand’s reputation has taken a hit, and you’re now facing financial losses and legal complications. …

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eCommerce Marketing strategies for 2023

The return of eCommerce to near normal, coupled with economic concerns, has led to a consumer reluctance to spend money. And in a more competitive global marketplace than ever, e-commerce brands and sellers are now challenged to retain consumers (and spend) while responding to shifting trends in 2023.   In 2022, eCommerce and omnichannel were viewed …

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Social Commerce in India

Social Commerce – The Emerging Landscape in India

The Indian social economy is in the throes of a revolution. This new form of commerce is revolutionizing retail and business and is set to grow rapidly- social commerce!. The allied industries that will be impacted by social commerce include logistics and warehouses, agri-tech, and omnichannel sales.  In India, social media has exploded in popularity …

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Building an E-commerce Team When Talent is Scarce

Alternatives to Building an E-Commerce Team When Talent Is Scarce

Introduction  The eCommerce landscape has become expansive over the last few years, and brands have started extending their reach by listing products online on multiple platforms. Due to having so much on the plate, it becomes quite difficult to keep up with the tasks as well as to optimize the growth and customer satisfaction along …

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