Ecommerce marketing

Retail Content Management Guide for Indian eCommerce Marketplaces

Amazon, Ecommerce marketing / By admin / November 7, 2022 January 13, 2025

We all know how content weaves a buyer’s journey- awareness, consideration, decision — and ultimately helps customers progress. As per Nielsen’s report, brands with compelling and optimized content on the eCommerce platform saw a boost in conversion by +40%. The addition of Rich media goes beyond the text content now: it includes videos, and enhanced …

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E-commerce Reselling- the next winning retail trend in India

Blog, Ecommerce marketing / By admin / May 10, 2022 January 13, 2025

When life puts you on the lockdown, sell online! That was the credo for the majority of e-commerce players last year, while the country was shut down by the pandemic. India’s online business tendency is growing at a rapid pace. Reselling is easy to get started, and it doesn’t require a lot of money …

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Advertising on eCommerce platforms: 9 Key Trends & strategies

Blog, Ecommerce marketing / By admin / April 25, 2022 January 23, 2025

It’s a quiet Friday evening, and you’re browsing your favourite online store. You’re on the lookout for something specific, maybe a new pair of noise-cancelling headphones. As you scroll, options start popping up— some top-rated, others offering exclusive discounts. It feels almost as though the platform knows exactly what you’re after, showing you the right …

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Top 6 Ways to Streamline eCommerce Operations using Technology

Blog, Ecommerce marketing / By admin / January 5, 2022 December 13, 2024

Imagine you are an eCommerce business owner struggling on the technological front for recording and registering data related to inventory, warehouses, sales, conversions, clicks, communicating with customers, tracking shipments, conducting in-depth analysis, etc. If this is the case, you might be bearing the blow of higher costs, lags in operations, higher downtime, high-paid human resources, …

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How to start an eCommerce business in 2022?

Blog, Ecommerce marketing / By admin / January 3, 2022 December 13, 2024

There is no doubt that establishing a retail eCommerce website is a far less risky venture than opening a “brick and mortar” store. You save a lot of money by not having a physical space to operate in. However, knowing how to establish an eCommerce business might be difficult. Despite the fact that setting up …

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Beginners’ guide to eCommerce product photography

Blog, Ecommerce marketing / By admin / October 27, 2021 January 23, 2025

eCommerce product photography is an important aspect of the eCommerce environment. A good product image can capture the interest of the customer and convince them to make the purchase. However, if the image is bad, it can lead to the complete opposite result. Besides the overall design of your eCommerce site/ product page, the quality …

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Influencer Marketing Strategies for eCommerce brands

Blog, Ecommerce marketing / By admin / October 25, 2021 April 8, 2025

In an era where consumer trust drives eCommerce success, influencer marketing in e-commerce has become a game changer. Social media influencers in eCommerce help brands boost engagement, credibility, and conversions, making them an indispensable part of modern digital marketing strategies.” But why should brands invest in influencer marketing when eCommerce platforms already come with a …

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Top 6 Factors to consider while choosing an eCommerce services agency

Blog, Ecommerce marketing / By admin / October 18, 2021 December 13, 2024

eCommerce is predicted to increase at a minimum of 6.3 percent every year as a whole. User penetration will reach 82.2 percent by 2024, up from 77.3 percent in 2020, according to Statista. The retail apocalypse and a worldwide pandemic have boosted eCommerce growth. Considering the data above, it’s high time that companies should start …

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Guide to eCommerce Product Marketing: Deals, Offers & Promotions

Blog, Ecommerce marketing / By admin / September 30, 2021 March 19, 2025

Remember Sarah, who successfully launched her eCommerce website, expanded her presence to major marketplaces, and leveraged digital shelf analytics to track performance? But having a great product and a well-optimized store is only half the battle. The real challenge? Getting customers to buy. As Sarah steps into the next phase of her journey—eCommerce Product Marketing—she …

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Decoding Indian eCommerce Strategy For The Greatest Festive Showdowns

Blog, Ecommerce marketing / By admin / September 22, 2021 December 16, 2024

Celebrations are near, and it is one of the most euphoric times for both the customers and brand owners. The most popular pick is Dusshera and Diwali. And what do people love to do during the holiday season? Shopping! During the peak event season, online traffic reaches a record high. As the number of online …

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