Digital Shelf Analytics
Enable data-driven decisions through Paxcom’s comprehensive, customizable and easy to use Digital Shelf Analytics software
Digital Shelf Analytics
Enable data-driven decisions through Paxcom’s comprehensive, customizable and easy to use Digital Shelf Analytics software
Channel Intelligence
Enable data-driven decisions through Paxcom’s comprehensive, customizable and easy to use channel intelligence software
Daily, Paxcom analyzes
Products
Platforms
Zip Codes
Languages
- Amazon
- Walmart
- Flipkart
- Lazada
- Shopee
- Souq
- Nykaa
- BigBasket
- Tesco
- Noon
- JD
- Milkbasket
- Myntra
- Nykaa
- Purplle
- 1MG
- Pharmeasy
- Netmeds
- Grofers
- Jiomart
- Dmart
- Croma
- TataCliq
- Blibli
- 11st
- Tiki
- Carrefour
- Fair Price
- Tesco
- Coles
- and more
Paxcom's DAILY Analysis Capabilities
- Amazon
- Walmart
- Target
- BestBuy
- eBay
- HomeDepot
- Cotsco
- Etsy
- CVS
- Walgreens
- and more
KPIs that Kinator tracks for you
Stay ahead of the competition with Kinator’s eCommerce pricing and promotion tracking services. As a brand in the fast-paced world of online retail, it’s crucial to have complete visibility over your pricing and your competition. A small difference in price can make all the difference in retaining loyal customers.
With Kinator, you can:
- Monitor your SKU pricing across platforms, sellers, and locations
- Detect promotions on your SKUs and verify them against your planned promotions
- Keep track of your authorized seller’s buy box status
- Analyze pricing and promotions trends for informed strategy decisions
Don’t let pricing and promotions slip through the cracks. Get the data you need to make informed decisions and drive sales with Kinator. OR With complete visibility, you can maintain a controlled pricing and promotion strategy, and ensure success in the eCommerce space.
Brand managers’ primary challenge is the availability of their products on e-commerce platforms through authorized sellers.
Both consumers and e-commerce lose interest in the brand when products are out of stock for a long time resulting in delisting on some platforms. For visibility, brands must update inventory on e-commerce platforms, especially for high-selling SKUs.
Kinator helps you to
- Track on-shelf availability across platforms, sellers, and locations
- Provide alerts for SKUs that are out-of-stock with your authorized sellers
- Track stock trends over time across all your channels, categories, and brands
- Separately identify Power SKUs that are out of stock
- Highlight promoted unavailable products
Don’t let stock shortages or overstocked shelves get in the way of your success – let your inventory data be your guide.
Kinator helps you track your visibility on Amazon by measuring your share of the shelf. It tracks the number of your SKUs appearing in the Top 3, 10, or 20 search results, their ranking on Page 1 and within their categories, and monitors trends over time. It also identifies competing brands and their top-ranking SKUs and tracks your Amazon Bestseller rank. This data helps eCommerce brand managers optimize their visibility on marketplaces by monitoring changes in content, pricing, and sales.
The reviews are also a goldmine of insights for brands on what aspects are essential to their customers and how their products are performing on them. This makes it important to track and analyze, maintain your online reputation, and achieve better customer satisfaction.
Kinator consolidates all reviews from various platforms into one place for easy access, summarizes positive and negative trends, and provides a deep dive into the reasons behind them. It also allows you to compare your reviews with your competitors. This helps maintain your online reputation and improve customer satisfaction by understanding their needs and opinions.
E-commerce platforms provide sales and offtake data in varying formats and frequencies. To make informed decisions, a consolidated, customizable view is necessary.
Kinator Sales Dashboard offers a consolidated view of your sales data, customizable to meet your decision-making needs. Our dashboard helps you:
- Track sales with clear charts and graphs
- Analyze revenue trends by channel, brand, or overall
- Compare performance with MOM, YOY, and 6-month moving average
- Evaluate channel, brand, and product performance
- Benefit from data consolidated from multiple eCommerce platforms
- Create tailored reports with custom widgets.
E-commerce platforms today provide a wide variety of complex tools and advertising options. Having an e-advertising dashboard is crucial for e-commerce brands because it allows them to centralize and monitor their advertising campaigns. The dashboard provides data-driven insights, making it easier to track performance and identify areas for improvement.
With Kinator, you get-
- Analyze important metrics of your ads and compare KPIs with brand goals and category benchmarks
- Compare performance with the previous day for key KPIs
- Highlight necessary actions based on stock, balance, and creation errors
- Evaluate campaign performance at the campaign, ad type, and portfolio levels
- Analyze ASIN and keyword performance for optimization suggestions
- Study correlation between ad position, discounts, conversion, CTR/CPC
- Access trend reports and graphics through customizable widgets.
Why our clients love Kinator
- Helps optimize product pricing to increase the chances of winning the Buy Box
- Provides accurate visibility into the stock level and out-of-stock alerts, reducing the risk of lost sales and negative customer experiences
- Enables tracking of unauthorised sellers on daily basis to protect brand image from duplicates
- Offers advanced reporting and visualization capabilities to understand brands’ performance better
Wipro
Both Kinator and the client servicing has been exemplary so far and I’ve been quite happy with all that the Paxcom team has to offer. The thing that stands out about them is that they go an extra mile to find avenues for improvement, be it in terms of content or insights.
I would whole-heartedly recommend Paxcom to any peer in the industry.
Prateek Bajpai,
Ecommerce Marketing Manager, Wipro Consumer Care
Empower Your eCommerce Decisions
with Data-Driven Insights
Cloud Based Dashboard accessible anywhere anytime
Easily downloadable reports
Dedicated support over emails and call
frequently asked questions
GENERIC
An eCommerce data analytics tool helps online businesses track, analyze, and optimize key metrics to drive sales and growth. Our business analytics software, Kinator, enables brands to gain deep insights into sales trends, product analytics, customer behavior, marketing effectiveness, and competitor activity. These insights allow brands to refine their e-commerce tracking strategies, make data-driven decisions, and stay ahead in competitive marketplaces.
Brands selling across multiple eCommerce platforms cannot manually track all their hygiene metrics efficiently. With vast product portfolios, multiple sales channels, and growing competition, data analytics tools are essential for tracking and analyzing key factors such as:
- Pricing trends and variations
- Promotions effectiveness
- Stock status and availability
- Customer reviews and ratings
- Advertising and sales performance
- Keyword and category insights
A capable eCommerce tracking tool like Kinator helps brands monitor historical data trends and forecast stock-outs, pricing changes, and best-seller performance.
The best business analytics software should provide sellers with real-time insights into both their own and competitors' performance. A comprehensive product analytics tool should include features like:
- Price tracking and variations
- Advertising metrics
- Historical data analysis
- Stock availability tracking
- Sentiment analysis and review monitoring
By consolidating multiple functionalities into one platform, Kinator eliminates the need for multiple software subscriptions, saving time and costs.
Kinator provides e-commerce tracking for vital marketplace metrics such as:
- Search visibility: Measure how well your products rank in marketplace search results.
- Product ratings & reviews: Track customer feedback and sentiment to improve brand perception.
- Price positioning: Monitor price fluctuations and competitive pricing strategies.
- Inventory stock levels: Ensure product availability and avoid stock-outs.
KINATOR
Kinator is an advanced digital shelf analytics tool that consolidates data on a brand's online presence across various eCommerce marketplaces such as Amazon, Walmart, Lazada, and more. It utilizes AI-powered product analytics and machine learning algorithms to track key performance indicators, providing:
- Centralized reporting and visualization
- Real-time insights for strategic decision-making
- Automated alerts for pricing and stock changes
- Competitive intelligence to analyze market trends
No, there’s no limit to the number of products you can track on Kinator. Currently, Kinator tracks 290K products across platforms like Amazon, Lazada, Walmart, etc.
There’s no limit to the number of reports or accounts. It automatically delivers updated reports to your inbox daily, weekly, or monthly via email You also have the option of downloading these reports through the dashboard directly. The frequency of tracking and reporting can be adjusted based on your needs and the subscription package chosen.
i) Pricing & Promotions
ii) Out of stock
iii) Visibility
iv) Reviews and Ratings
v) Sales
vi) E- Advertising
vii) Custom reports as per brand goals etc.
Yes, Kinator can help you track competitors' metrics such as pricing, promotions, reviews, keywords & categories visibility, etc.
No, you do not need any technical integrations for this.
No, Brands do not need to take any legal permissions before getting their data tracked via Kinator. Kinator only tracks publically available data from the eCommerce platforms.
Kinator can help you track products in more than 20 countries, 800+ zip codes, across categories, and in 11 languages.
Kinator stands out in the eCommerce data analytics tools landscape due to its proprietary AI-driven technology and NLP capabilities. Its unique features include:
- Global Presence: Track eCommerce performance worldwide.
- Intuitive Interface: Easy-to-use dashboard with rich data insights.
- Advanced Data Visualization: Customizable charts and graphs for better decision-making.
- Competitor Analysis: Gain deep insights into rival strategies.
- Automated Product, Price, and Stock Tracking: Stay updated without manual intervention.
- Multi-channel Sales Data Analysis: Monitor performance across various platforms.
- Sentiment Analysis Powered by AI and NLP: Understand customer sentiments and refine your approach.
- Customizable Reports & Dashboards: Tailor reports to match your brand's analytical needs.
