Digital Shelf Analytics

kinator

Enable data-driven decisions through Paxcom’s comprehensive, customizable and easy to use Digital Shelf Analytics software

Digital Shelf Analytics

kinator

Enable data-driven decisions through Paxcom’s comprehensive, customizable and easy to use Digital Shelf Analytics software

Channel Intelligence

kinator

Enable data-driven decisions through Paxcom’s comprehensive, customizable and easy to use channel intelligence software

    Daily, Paxcom analyzes

    Paxcom Products

    Products

    Paxcom Pincodes

    Platforms

    Paxcom Zipcodes

    Zip Codes

    Paxcom Languages

    Languages

    Paxcom's DAILY Analysis Capabilities

    KPIs that Kinator tracks for you

    Stay ahead of the competition with Kinator’s eCommerce pricing and promotion tracking services. As a brand in the fast-paced world of online retail, it’s crucial to have complete visibility over your pricing and your competition. A small difference in price can make all the difference in retaining loyal customers.

    With Kinator, you can:

    • Monitor your SKU pricing across platforms, sellers, and locations
    • Detect promotions on your SKUs and verify them against your planned promotions
    • Keep track of your authorized seller’s buy box status
    • Analyze pricing and promotions trends for informed strategy decisions

    Don’t let pricing and promotions slip through the cracks. Get the data you need to make informed decisions and drive sales with Kinator. OR With complete visibility, you can maintain a controlled pricing and promotion strategy, and ensure success in the eCommerce space.

    Brand managers’ primary challenge is the availability of their products on e-commerce platforms through authorized sellers.

    Both consumers and e-commerce lose interest in the brand when products are out of stock for a long time resulting in delisting on some platforms. For visibility,  brands must update inventory on e-commerce platforms, especially for high-selling SKUs.

    Kinator helps you to

    • Track on-shelf availability across platforms, sellers, and locations
    • Provide alerts for SKUs that are out-of-stock with your authorized sellers
    • Track stock trends over time across all your channels, categories, and brands 
    • Separately identify Power SKUs that are out of stock
    • Highlight promoted unavailable products

    Don’t let stock shortages or overstocked shelves get in the way of your success – let your inventory data be your guide.

     


    Kinator helps you track your visibility on Amazon by measuring your share of the shelf. It tracks the number of your SKUs appearing in the Top 3, 10, or 20 search results, their ranking on Page 1 and within their categories, and monitors trends over time. It also identifies competing brands and their top-ranking SKUs and tracks your Amazon Bestseller rank. This data helps eCommerce brand managers optimize their visibility on marketplaces by monitoring changes in content, pricing, and sales.

     

     

    The reviews are also a goldmine of insights for brands on what aspects are essential to their customers and how their products are performing on them. This makes it important to track and analyze, maintain your online reputation, and achieve better customer satisfaction.

    Kinator consolidates all reviews from various platforms into one place for easy access, summarizes positive and negative trends, and provides a deep dive into the reasons behind them. It also allows you to compare your reviews with your competitors. This helps maintain your online reputation and improve customer satisfaction by understanding their needs and opinions.

     

    E-commerce platforms provide sales and offtake data in varying formats and frequencies. To make informed decisions, a consolidated, customizable view is necessary. 

    Kinator Sales Dashboard offers a consolidated view of your sales data, customizable to meet your decision-making needs. Our dashboard helps you:

    • Track sales with clear charts and graphs
    • Analyze revenue trends by channel, brand, or overall
    • Compare performance with MOM, YOY, and 6-month moving average
    • Evaluate channel, brand, and product performance
    • Benefit from data consolidated from multiple eCommerce platforms
    • Create tailored reports with custom widgets.

    E-commerce platforms today provide a wide variety of complex tools and advertising options. Having an e-advertising dashboard is crucial for e-commerce brands because it allows them to centralize and monitor their advertising campaigns. The dashboard provides data-driven insights, making it easier to track performance and identify areas for improvement. 

    With Kinator, you get-

    • Analyze important metrics of your ads and compare KPIs with brand goals and category benchmarks
    • Compare performance with the previous day for key KPIs
    • Highlight necessary actions based on stock, balance, and creation errors
    • Evaluate campaign performance at the campaign, ad type, and portfolio levels
    • Analyze ASIN and keyword performance for optimization suggestions
    • Study correlation between ad position, discounts, conversion, CTR/CPC
    • Access trend reports and graphics through customizable widgets.

    Why our clients love Kinator

    Wipro

    Both Kinator and the client servicing has been exemplary so far and I’ve been quite happy with all that the Paxcom team has to offer. The thing that stands out about them is that they go an extra mile to find avenues for improvement, be it in terms of content or insights.
    I would whole-heartedly recommend Paxcom to any peer in the industry.
    Prateek Bajpai,
    Ecommerce Marketing Manager, Wipro Consumer Care

    Empower Your eCommerce Decisions
    with Data-Driven Insights

    Cloud Based Dashboard accessible anywhere anytime

    Easily downloadable reports

    Dedicated support over emails and call

    frequently asked questions

    GENERIC

    E-commerce data analytics tools help online businesses track and analyze key metrics to drive sales. They provide insights into sales, customer behavior, marketing, and competitor activity. In turn, this information can lead to improved business and marketing strategies.

    Brands selling their products on multiple online platforms cannot keep a track of their hygiene metrics manually. Considering their vast product portfolio, no. of eCommerce channels, and competitors, it becomes crucial to measure and analyze in order to make data-backed decisions. Any capable eCommerce analytics tool would be able to provide sellers with analysis to make better decisions on pricing, promotions, stock status, reviews, advertising & sales analysis, keywords & categories, etc. 

    The tool must also help brands record and see the trend of their past data and draw analysis for future stock out, price, and best sellers.  

    The right eCommerce Data Analytics tool is one that provides sellers with both competition and their own online hygiene metrics for data-backed decision-making. It should include everything from price variations to advertising metrics as well as historical data analysis so that the seller doesn’t have to spend its money and efforts on buying and maintaining multiple software subscriptions at once.

    Brand managers should track key marketplaces metrics such as search visibility, product ratings & reviews, price positioning, and inventory stock levels to drive growth.

    KINATOR

    Kinator is a digital shelf analytics tool that combines data of a brand's online presence across different marketplaces and platforms. This data includes information about product listings, prices, reviews, ratings, stock levels, and search visibility. The tool uses advanced algorithms and machine learning techniques to provide centralized reporting and visualization capabilities, allowing brand managers to take actionable decisions

    No, there’s no limit to the number of products you can track on Kinator. Currently, Kinator tracks 290K products across platforms like Amazon, Lazada, Walmart, etc.
    There’s no limit to the number of reports or accounts. It automatically delivers updated reports to your inbox daily/weekly/monthly via email You also have the option of downloading these reports through the dashboard directly. The frequency of tracking and reporting can be adjusted based on your needs and the subscription package chosen.

    i) Pricing & Promotions
    ii) Out of stock
    iii) Visibility
    iv) Reviews and Ratings
    v) Sales
    vi) E- Advertising
    vii) Custom reports as per brand goals etc.

    Yes, Kinator can help you track competitors' metrics such as pricing, promotions, reviews, keywords & categories visibility, etc.
    No, you do not need any technical integrations for this.

    No, Brands do not need to take any legal permissions before getting their data tracked via Kinator. Kinator only tracks publically available data from the eCommerce platforms.

    Kinator can help you track products in more than 20 countries, 800+ zip codes, across categories, and in 11 languages.

    Kinator is backed by proprietary AI technology, ML, and NLP. It has the ability to combines all publicly available marketplace data to give brand insights into product and brand performance. 

    Kinator’s differentiator includes: 

    • Global presence, intuitive interface.
    • Advanced data. visualization, and integration with eCommerce platforms.
    • In-depth competitor analysis, customizable reports & dashboards.
    • Automated product, price, and stock tracking.
    • Advanced search and filter functionality.
    • Multi-channel sales data analysis.
    • Sentiment analysis powered by AI and NLP to uncover customer sentiments.
    Get a Complete Hold of Ecommerce Business With a Unified Dashboard Solution
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