Ecommerce marketing

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The 2025 eCommerce Blueprint: What Gen Z shoppers expect from the brands in 2025

Picture this: you’re scrolling through TikTok at 2 AM, and a creator unboxes a product that seems tailor-made for you. Within seconds, you’re on the brand’s website, adding it to your cart because it’s “too good to miss.” Sound familiar? Welcome to the world of Gen Z shopping habits, where preferences are shaped by memes, …

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Globalizing Your eCommerce Business: Best Practices

Globalizing Your eCommerce Business: Best Practices

The world has become intertwined due to all the technological advancements. So are the businesses; to expand, one must adapt to the changes and pursue them online. The blog focuses on a framework for setting foot in global eCommerce. Dive in to get a hang of the ongoing trends and strategies needed to execute your …

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Leveraging AI and ML in eCommerce

Leveraging AI and ML in eCommerce

Looking back just a few years, there were only a handful of dedicated shopping outlets. Gradually, malls emerged where everything could be found in one convenient spot, offering an immersive in-store shopping experience. Then came a paradigm shift with the advent of online shopping, ushering in the era of online marketplaces. Despite the appeal of …

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Data Visualizations in ecommerce

Data Visualization in Ecommerce

In the ever-expanding landscape of online shopping, businesses find themselves grappling/struggling with an abundance of data. However, using this data to extract meaningful insights is the true challenge. This is where the pivotal role of data visualization comes into focus. Think of data visualization as a guide for navigating users and decision-makers through the complexities …

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E-Commerce Order management

eCommerce Order Management – The Complete Guide

Introduction The age of e-commerce has given a twist to the customer shopping experience for the better. It’s not that the traditional way of shopping has lost its charm entirely or has gone out of fashion. It is still there. The only difference is that eCommerce has profusely spread its realm and overpowered the old-fashioned …

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Ready for the 9.9 SEA Rush? Your Must-Have eCommerce Checklist

One of the most significant eCommerce flash sales events is right at your doorstep. Yes, you got that right: 9.9 Super Shopping Day Sale. The event is widely celebrated in Southeast Asia, which has a solid online shopping culture. eMarketer stated that the e-commerce revenue for Southeast Asia is expected to touch $363 billion in …

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Organic vs. Paid: Unraveling the Debate on Measuring Search KPIs

Our eCommerce specialist had a lively debate around organic vs. paid search, so why not convert their discussion into a debate blog post? Welcome to the lively debate on measuring Search Key Performance Indicators (KPIs). Today, we will delve into the age-old question: which approach yields better results, organic or paid search within e-commerce platforms? …

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How Generative AI Is Revolutionizing E-Commerce

The rise of technology has led to magnificent minds thinking altogether differently. The power of AI is the shift from manually working to superior technology generating results in a jiffy. The exponential pace at which AI is galloping and e-commerce companies are expanding their reach and working with AI is something not seen before.  A …

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Amazon PPC Advertising Fails

Amazon Ppc Advertising Fails: 11 Common Mistakes To Avoid

You’ve launched your product on Amazon, and it has everything a customer could want. A precise description, competitive price, and even a few solid reviews. But you are still struggling to tap the right audience. In a marketplace as competitive as Amazon, even the best products need visibility to stand a chance. That’s where Amazon …

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Boosting Digital Commerce

From Browsing to Buying: Boosting Digital Commerce with Visual Content

Raj, a 28-year-old tech enthusiast, is in the market for a gaming laptop. Excited about upgrading his setup, he lands on a website offering a wide range of options. As he browses through the product listings, he notices something odd—there are no images of the laptops, no videos showcasing their sleek designs, and no tutorials …

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