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Leveraging AI and ML in eCommerce

Leveraging AI and ML in eCommerce

Looking back just a few years, there were only a handful of dedicated shopping outlets. Gradually, malls emerged where everything could be found in one convenient spot, offering an immersive in-store shopping experience. Then came a paradigm shift with the advent of online shopping, ushering in the era of online marketplaces. Despite the appeal of …

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Data Visualizations in ecommerce

Data Visualization in Ecommerce

In the ever-expanding landscape of online shopping, businesses find themselves grappling/struggling with an abundance of data. However, using this data to extract meaningful insights is the true challenge. This is where the pivotal role of data visualization comes into focus. Think of data visualization as a guide for navigating users and decision-makers through the complexities …

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Billboard in a Box: Decoding the Amazon On-Box Advertising

Storytelling has always been considered an art, and when combined with advertising, it can do wonders for brands and customers. Not only does it pique interest, but it also takes the customer on a nostalgic journey. In this modern-day era, Amazon has elevated the concept of print advertising with its smart and innovative technology to …

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Retail Media Networks

Beyond the Buzz: The Evolution of Retail Media Networks

In the ever-evolving digital advertising landscape, Retail Media Networks have emerged as a lucrative avenue for retailers to monetize their online presence. This form of advertising involves selling ad space on digital channels such as websites and apps to third-party brands, offering them a platform to connect with a captive audience. While Retail Media Networks …

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A quick guide for brands to navigate

Quick commerce 101: A quick guide for brands to navigate

Adding qCommerce to eCommerce across different sectors has transformed the notion of order fulfilment. As we speak about how eCommerce has evolved over the years and how much time it took for the industry to establish its foothold in the era of brick-and-mortar stores, likewise, we can further talk about how Quick Commerce, or Q-Commerce, …

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Black Friday and Cyber Monday Strategies for 2023

Black Friday and Cyber Monday Strategies for 2023

Black Friday and Cyber Monday are just around the corner, unlocking a treasure trove of opportunities for e-commerce companies to capitalize on and skyrocket their sales. Brands face intense pressure to differentiate themselves from the competition and deliver above and beyond for customers during the highly competitive shopping events of Black Friday and Cyber Monday. …

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Competitive Edge: How Flipkart’s New Initiatives Drive Profitability for Online Sellers

Introduction The world of eCommerce is thriving, and keeping up with this ever-evolving industry is of utmost importance. The field has become increasingly competitive; henceforth, every e-marketplace platform wants the best for its vendors, and every vendor wants to offer a top-notch experience to their customers.  In 2022, Flipkart launched new policies under the initiative …

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Amazon Buy Box Guide 2023

Amazon, the global e-commerce giant, boasts an impressive annual revenue of over $250 billion. One of the primary factors contributing to most of these conversions is using Amazon’s buy box. Capturing the Buy box on the product detail page is crucial to increase your Amazon sales. Those sellers whose products appear in Amazon’s purchase box …

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Navigating Global E-commerce: Challenges Faced by Brands Selling Internationally

It’s incredible to look back and realize how far the e-commerce business has progressed. Global e-commerce has grown at an exponential rate in the last few years. Every brand’s products are now available in every corner of the globe. Selling items on an international scale has been at the forefront of every brand’s success story. …

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The Taste of Success: How Profit POS Enhances Your Exceptional Dining Experience

Introduction Running a restaurant is exciting, but it comes with a bunch of values to make sure customers have an amazing time. A good dining experience is like putting together a puzzle – lots of small pieces make up the whole thing. It starts when someone makes a reservation or walks into your place and …

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