admin

Online and offline shelf with data analytics

Bridging the Gap Between Online and Offline Shelf with Data Analytics

What if your physical shelf was invisible to your digital shopper? With consumers increasingly shopping across both digital and physical touchpoints, that disconnect is costing brands millions. According to Klarna’s Shopping Pulse report, 83% of consumers do their research online before going to a physical store. While in-store, 72% of shoppers use their smartphones to …

Bridging the Gap Between Online and Offline Shelf with Data Analytics Read More »

AI-at-amazon

Revolution of Amazon’s AI in the eCommerce Industry

By 2025, Q-Commerce will account for 25% of global e-commerce, driven by AI, hyperlocal networks, and 15-minute delivery expectations. Brands that fail to reimagine their digital shelf strategies risk obsolescence. This blog unveils a proprietary framework for leveraging Digital Shelf Optimization (DSO) and Analytics (DSA) to future-proof your Q-Commerce operations, backed by actionable 2025 predictions. …

Revolution of Amazon’s AI in the eCommerce Industry Read More »

Flipkart brand stores

Flipkart’s Brand Stores: A New Era of Online Brand Engagement

Flipkart, a true pioneer, has not only revolutionized how we shop but also, crucially, how brands connect with their customers. A powerful tool driving this transformation is the Flipkart Brand Store, a game-changer for online retail. What is the Flipkart Brand Store? Think of it as your brand’s exclusive flagship store within the bustling Flipkart …

Flipkart’s Brand Stores: A New Era of Online Brand Engagement Read More »

From data overload to strategic Insights

From Data Overload to Strategic Insights: How to Simplify Complex eCommerce Metrics

Introduction The explosion of eCommerce data has made it challenging for brands to extract meaningful insights. You’ve most likely heard phrases like “Data is the ultimate key,” “Data is the new oil,” and “Data is currency.” Data is everywhere—we are so surrounded by it that there is no escape. The eCommerce Data Deluge: Too Much …

From Data Overload to Strategic Insights: How to Simplify Complex eCommerce Metrics Read More »

From reports to results

From Reports to Results: How Businesses Can Benefit from Real-Time Dashboards

In the digital age, data isn’t just king—it’s the lifeblood of innovation. Yet, while 59% of executives cite real-time data as the critical differentiator in achieving competitive advantage (Deloitte), most businesses remain shackled to static reports that gather dust before they’re even reviewed. The cost? Missed opportunities, operational blind spots, and customer experiences stuck in …

From Reports to Results: How Businesses Can Benefit from Real-Time Dashboards Read More »

business analytics software

Business Analytics Software for Product Analytics & E-Commerce

Success hinges not on intuition alone, but on the ability to translate data into decisive action. We have observed a consistent theme: brands that lead their categories invest in business analytics software as a core operational asset. This article explores how integrating product analytics tools, e-commerce tracking, and data analytics tools creates a foundation for …

Business Analytics Software for Product Analytics & E-Commerce Read More »

Data Analytics trends in E-commerce

Unveiling Data Analytics Trends in E-Commerce: A Guide for Retailers

E-commerce analytics has become an essential tool for retailers looking to understand customer behavior, optimize operations, and drive growth. By leveraging data from customer interactions, online purchases, and marketing campaigns, retailers can gain valuable insights that lead to more informed decisions. Retail analytics helps businesses track key metrics like sales performance, inventory levels, and website …

Unveiling Data Analytics Trends in E-Commerce: A Guide for Retailers Read More »

AI and analytics blog- main banner

How AI and Analytics Are Redefining Consumer Insight

Did you know that nearly 80% of new product launches fail, despite brands spending months on surveys and focus groups? Why does this happen? Traditional methods often capture what consumers say—but not what they truly feel or what they’ll actually do in the future. Enter AI and analytics, which are transforming how brands identify patterns …

How AI and Analytics Are Redefining Consumer Insight Read More »

Customer expectation

Consumer Expectations in 2025: What eCommerce and qCommerce Brands Need to Know

The future is here. By 2025, consumers will no longer just prefer fast, seamless, and personalized experiences—they’ll demand them. Brands that fail to meet these heightened expectations won’t simply lose customers; they risk fading into irrelevance. Statistics show that 61% of consumers expect personalized experiences tailored to their specific needs, while 73% prefer brands that …

Consumer Expectations in 2025: What eCommerce and qCommerce Brands Need to Know Read More »

Amazon-MX-Player-min

From Storytelling to Sales: Scaling Your Brand with Amazon MX Player (formerly Mini TV)

In today’s dynamic digital landscape, brands are constantly seeking consumer attention. Video content has emerged as a dominant force in marketing, offering a powerful medium to connect with audiences on an emotional and engaging level. Platforms like Amazon MX Player (formerly Mini TV) provide a unique stage for brands to showcase their stories and drive …

From Storytelling to Sales: Scaling Your Brand with Amazon MX Player (formerly Mini TV) Read More »