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Bridging the Gap Between Online and Offline Shelf with Data Analytics

Digital Shelf Analytics / By admin / May 22, 2025 May 22, 2025

What if your physical shelf was invisible to your digital shopper? With consumers increasingly shopping across both digital and physical touchpoints, that disconnect is costing brands millions. According to Klarna’s Shopping Pulse report, 83% of consumers do their research online before going to a physical store. While in-store, 72% of shoppers use their smartphones to …

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Revolution of Amazon’s AI in the eCommerce Industry

Amazon / By admin / May 21, 2025 May 22, 2025

By 2025, Q-Commerce will account for 25% of global e-commerce, driven by AI, hyperlocal networks, and 15-minute delivery expectations. Brands that fail to reimagine their digital shelf strategies risk obsolescence. This blog unveils a proprietary framework for leveraging Digital Shelf Optimization (DSO) and Analytics (DSA) to future-proof your Q-Commerce operations, backed by actionable 2025 predictions. …

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Flipkart’s Brand Stores: A New Era of Online Brand Engagement

Flipkart Edge / By admin / April 8, 2025 May 2, 2025

Flipkart, a true pioneer, has not only revolutionized how we shop but also, crucially, how brands connect with their customers. A powerful tool driving this transformation is the Flipkart Brand Store, a game-changer for online retail. What is the Flipkart Brand Store? Think of it as your brand’s exclusive flagship store within the bustling Flipkart …

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From Data Overload to Strategic Insights: How to Simplify Complex eCommerce Metrics

Amazon / By admin / April 3, 2025 April 3, 2025

Introduction The explosion of eCommerce data has made it challenging for brands to extract meaningful insights. You’ve most likely heard phrases like “Data is the ultimate key,” “Data is the new oil,” and “Data is currency.” Data is everywhere—we are so surrounded by it that there is no escape. The eCommerce Data Deluge: Too Much …

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From Reports to Results: How Businesses Can Benefit from Real-Time Dashboards

Real time Dashboards, Product Data Management / By admin / April 2, 2025 May 2, 2025

In the digital age, data isn’t just king—it’s the lifeblood of innovation. Yet, while 59% of executives cite real-time data as the critical differentiator in achieving competitive advantage (Deloitte), most businesses remain shackled to static reports that gather dust before they’re even reviewed. The cost? Missed opportunities, operational blind spots, and customer experiences stuck in …

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Business Analytics Software for Product Analytics & E-Commerce

Uncategorized / By admin / March 27, 2025 March 27, 2025

Success hinges not on intuition alone, but on the ability to translate data into decisive action. We have observed a consistent theme: brands that lead their categories invest in business analytics software as a core operational asset. This article explores how integrating product analytics tools, e-commerce tracking, and data analytics tools creates a foundation for …

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Unveiling Data Analytics Trends in E-Commerce: A Guide for Retailers

Data Insights / By admin / March 12, 2025 March 12, 2025

E-commerce analytics has become an essential tool for retailers looking to understand customer behavior, optimize operations, and drive growth. By leveraging data from customer interactions, online purchases, and marketing campaigns, retailers can gain valuable insights that lead to more informed decisions. Retail analytics helps businesses track key metrics like sales performance, inventory levels, and website …

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How AI and Analytics Are Redefining Consumer Insight

Uncategorized / By admin / March 12, 2025 March 12, 2025

Did you know that nearly 80% of new product launches fail, despite brands spending months on surveys and focus groups? Why does this happen? Traditional methods often capture what consumers say—but not what they truly feel or what they’ll actually do in the future. Enter AI and analytics, which are transforming how brands identify patterns …

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Consumer Expectations in 2025: What eCommerce and qCommerce Brands Need to Know

E-Commerce Trends / By admin / February 20, 2025 February 20, 2025

The future is here. By 2025, consumers will no longer just prefer fast, seamless, and personalized experiences—they’ll demand them. Brands that fail to meet these heightened expectations won’t simply lose customers; they risk fading into irrelevance. Statistics show that 61% of consumers expect personalized experiences tailored to their specific needs, while 73% prefer brands that …

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From Storytelling to Sales: Scaling Your Brand with Amazon MX Player (formerly Mini TV)

Uncategorized / By admin / February 11, 2025 February 11, 2025

In today’s dynamic digital landscape, brands are constantly seeking consumer attention. Video content has emerged as a dominant force in marketing, offering a powerful medium to connect with audiences on an emotional and engaging level. Platforms like Amazon MX Player (formerly Mini TV) provide a unique stage for brands to showcase their stories and drive …

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