Covid’s emergence in 2020 and the omnipresence of eCommerce platforms led to a drastic change in the way we buy things. By 2021, it spurred a series of upheavals that changed the face of retail and a shift in consumer behavior, making us more open to buying products online than offline. And with the emergence …
Your e-commerce site has a lot to say. But are you saying the right things? Comprehensive, strategic product descriptions are key to creating an engaging customer experience. Whether they’re on your homepage/product detail page or buried inside the depths of your e-commerce store, your product descriptions will educate customers about your brand and product. And …
eCommerce content marketing – product descriptions that sell Read More »
eCommerce product photography is an important aspect of the eCommerce environment. A good product image can capture the interest of the customer and convince them to make the purchase. However, if the image is bad, it can lead to the complete opposite result. Besides the overall design of your eCommerce site/ product page, the quality …
Beginners’ guide to eCommerce product photography Read More »
In an era where consumer trust drives eCommerce success, influencer marketing in e-commerce has become a game changer. Social media influencers in eCommerce help brands boost engagement, credibility, and conversions, making them an indispensable part of modern digital marketing strategies.” But why should brands invest in influencer marketing when eCommerce platforms already come with a …
Influencer Marketing Strategies for eCommerce brands Read More »
Today, social media plays a vital role in our day-to-day lives. These platforms have radically altered consumers’ buying preferences. Think of it, how many times during a day do you find yourself browsing through your social profile unintentionally? It probably happens more often than you think. That is the very reason marketers and business owners …
How to combine social media with eCommerce platforms? Read More »
eCommerce is predicted to increase at a minimum of 6.3 percent every year as a whole. User penetration will reach 82.2 percent by 2024, up from 77.3 percent in 2020, according to Statista. The retail apocalypse and a worldwide pandemic have boosted eCommerce growth. Considering the data above, it’s high time that companies should start …
Top 6 Factors to consider while choosing an eCommerce services agency Read More »
In the ever-evolving world of e-commerce, establishing a robust online presence is paramount for businesses aiming to stay ahead of the curve. Amazon, a global e-commerce giant, offers a valuable feature known as the Amazon Brand Store, providing sellers and vendors with a unique opportunity to create a personalized and captivating online storefront. This comprehensive …
We have all seen those orange and black tiny badges on certain Amazon listings. They tempt us to move the product into the cart and buy it. Also, they help narrow down our choices to ensure we choose the best product. But why only some selected products are given those badges and others fail to …
What is the difference between Amazon Best Seller and Amazon’s Choice? Read More »
Remember Sarah, who successfully launched her eCommerce website, expanded her presence to major marketplaces, and leveraged digital shelf analytics to track performance? But having a great product and a well-optimized store is only half the battle. The real challenge? Getting customers to buy. As Sarah steps into the next phase of her journey—eCommerce Product Marketing—she …
Guide to eCommerce Product Marketing: Deals, Offers & Promotions Read More »
If you want to expand your business on Amazon and are in the initial stages of becoming an Amazon seller, this blog will guide you through the entire process in detail. Note: Please ensure you have PAN, GST, and Bank account details handy to save yourself from the hassle Let’s get started – Step 1: …
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