Etsy USA

A Guide To Sell On Etsy USA

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Are you an artist, crafter, or antique collector who wishes to profit from your passion? If so, you’ve come to the right place!

In this blog, we will guide you step by step on how to set up your very own Etsy shop and make it a total success. Whether you’re a seasoned seller or just starting, we have tips and strategies to help you thrive on Etsy. usa. It takes more than just listing products to sell on Etsy; you need to build a unique brand and connection to the global community of shoppers.  

Etsy USA is one of the largest e-commerce platforms, with over five million sellers and nearly 90 million active buyers; this platform holds power to transform your side hustle into a thriving full-time business.  Selling on Etsy has always been challenging, and we’re here to guide you through each step.

Stats About Etsy USA

Etsy has become a leading force in the eCommerce business segment, and here are a few highlights of the platform.

  • Etsy Inc. reported 89.9 million active shoppers worldwide in the first quarter of 2023.
  • Most sellers on Etsy are independent entrepreneurs; 88% of them run their enterprises single-handedly.
  • In Q1 2023, Etsy gained around 7 million new buyers and reactivated 21% more than the previous year.
  • In 2022, Etsy spent around $581 million in advertising and marketing, a nearly four percent increase from the previous year’s $560 million.
  • Etsy is ranked the 4th fastest expanding e-commerce brand in 2021, just behind Chewy, Apple, and Amazon. You can also enhance your business’s growth potential with the platform’s help by following the simple steps below.

7 Steps To Kickstart Your Etsy Sales

7 steps to kickstart your etsy store

We have tailored the process into seven steps to ensure you grasp the learning quickly. Have a look.

1. Visit Etsy

You must visit the Etsy homepage and click ‘Sell on Etsy’ to kickstart the process. Quickly sign in with your email address or use your Google, Facebook, or Apple accounts to log in to Etsy. Then click on Get Started to jump to the next step. But before you move forward, you need to know that Etsy will charge you a listing fee of $0.20 for each item you want to list on the platform.

etsy banner image

2. Customization

You can set your shop preferences as the manager and customize how you want to sell your shop products. You can select the language that will describe your products, the currency you wish to trade, your location for operations, etc.

The basic information entered can set the foundation of your shop on Etsy.

etsy shop interface

3. Creative Selection

The next step is to choose an Etsy shop name. You need to be creative with your brand name selection because it will be the face of your business on the platform.

You can get a brief idea from some of the famous brands listed on the platform, like PlannerKate (sells planners, stickers, bingers, etc.), CaitlynMinimalist (creates jewelry), Bead Boat (into jewelry-making supplies), and ModParty (sells handmade gifts).

It should reflect your business and can be synonymous with your product offerings. If your brand name is accessible for the customers to remember, it will be the icing on the cake.

You must select a brand name within four to twenty characters without using special characters or spaces.

4. Start your listing

Listing your products is the core aspect of your sign-up process. Here are the elements you need to keep in mind:

Add Photos

You need to add at least five photos for each item from different angles to give the buyers a good idea about the products. The pictures must be high-quality with a decent background to instantly impact the audience’s mind.

Customers want to feel, see, and touch different products before deciding to buy. You must provide quality visuals to arouse different emotions to aid your product sales.

Look for hiring professional photographers who can include different lifestyle and hero shots in your product photography portfolio.

Etsy enables sellers with a maximum of 10 photos, so try to make the most of the opportunity provided by the platform.

Adjust thumbnails

Thumbnails are the first impressions your products have on the target audience. It is the first image customers see when they stumble upon or search for your product.

They dictate the feel and look of the shop, so you need to ensure that your thumbnails remain consistent and blend with your brand.

Think and take your time to select different thumbnails for your products to get the maximum CTR rate on the platform.

Add listing information

As a new Etsy seller, it is recommended that you make at least 10 listings when you launch your store. You must add intuitive and engaging product descriptions with a title and meta that effectively describe your products. You should also utilize the 13 ‘tags’ available for your products. 

These tags can help the search algorithm show your products when a user hits the search button using a specific keyword. You can perform in-depth research to spot the leading keywords used in your niche to add a few to improve your product rankings on the platform.

Add inventory quantity and price

You need to calculate the exact product pricing that can cover your expenses and help you drive profits. Add the product quantity in stock and product variants based on color, size, and material. Update all your stock-keeping units to escape any hassles.

Add a shipping fee

Include your shipping fees, processing time, weight, country of origin, and size. It can help Etsy showcase your brand’s transparency with the users, which can help you increase your sales.

Final preview

You can complete the final preview of the shop and make the final updates before clicking the submit button. See the preview from the customer’s lens to ensure that your Etsy shop listing looks good and they can engage with your brand often.

Click the Finish button, and you are done with the listing part of the setup process.

5. Choose a payment method

When it comes to choosing how you receive payments on Etsy, you have multiple electronic payment options at your end. You can choose between Etsy Payments or PayPal for a convenient and efficient money transfer experience.

Contact the support team if you have any queries or worries about payment options, so that you can select the most suitable options for your business. 

Click here to contact Etsy USA.

6. Add billing information

The billing information depends on your business country of origin. Etsy may request credit card authorization or identification to complete the billing information.

You must also provide a card where the platform can charge you commission or fees to help you increase your business sales.

Once done, you’ll complete the primary shop setup on Etsy, and now it’s time to promote and optimize your products on the platform.

7. Shop optimization

Etsy offers multiple ways to optimize your shop and increase your business revenue and profits using the platform. Look at the few result-oriented methods:

Adding a user profile

You should add a short bio with a photo to increase your credibility as a seller among the visitors. You can create a personal connection with your audience and provide them with great insights about your products that can help you increase the conversion rate. 

Having a personal presence can help your customers believe they need to communicate with a faceless business brand, and they can feel a human connection with your business.

Update your shop policies

You can add quick FAQs that your customers ask about your product range or business type. You can include different shipping and processing timelines to give customers an idea about how long it can take to get their hands on the products.

If you have a specific return policy, you can include the details to ensure customer transparency.

A creative store bio

You can include a creative store bio that talks about your eCommerce store and briefly describes your product range. Being an Etsy seller, you can write a biography within 500 characters to help you connect with the audience deeper. 

You can include your USP, vision, or mission to add a cutting edge over others in the same niche. People value transparency, so focus on being open and true about your values and show them how you create your products by posting videos and images of your workspace.

You can also add the shop’s social media links to improve your authority​​ and branding.

Etsy’s marketing tools

Etsy enables sellers to use marketing tools that can help them reach a broader customer base using social media.

Etsy’s marketing tool allows you to share your wide range of products on multiple social media platforms like Facebook, Instagram, Twitter, and Pinterest.

You can also use Etsy SEO, which can help you drive business sales and increase your revenue. Amazon, Google, eBay, and even Etsy have different SEO techniques because of their different algorithms to provide a quality experience to customers.

You should filter the main product categories you operate in and extract unique keywords to stand out. Focus on using different keywords to match the user searches with your products to enhance your products’ rankings.

Following these steps can help you sell your products on Etsy USA and help you stand out from the rest.

Fees Associated with Starting an Etsy USA Store/How much it costs to sell on Etsy USA?

There are multiple fees when opening an online store on Etsy USA. As of September 2021, the following fees are required to establish an online shop on Etsy in the United States:

Listing Fee: Etsy costs $0.20 per product to list on the site. You must pay this fee when you put a product in your shop. Listings stay up for four months, or until the item sells, whichever comes first.

Transaction Fee: Etsy takes 5% of the product’s sale price, which includes shipping costs, as a transaction fee. When you make a sale, you have to pay this fee.

Payment Processing Fees: Buyer payment methods determine the payment processing charge. It usually involves a fixed cost and a portion of the total sale amount.

To find information about selling fees or get answers to your queries regarding selling on Etsy USA, you should visit Etsy’s FAQs page dedicated to sellers.

Tips on how to boost your Etsy shop’s sales

tips to boost etsy shop sales banner

Pricing Strategy: Conduct thorough market research to analyze competitors’ pricing and establish a pricing strategy that balances your products’ competitiveness and profitability.

Customer Engagement: Ensure timely responses to customer inquiries and reviews. Providing excellent customer service has the potential to foster customer loyalty and encourage repeat purchases.

Discounts: Run occasional offers or promotions to attract consumers looking for a deal.

Stay informed: Stay updated on Etsy’s policies and any changes that may occur to ensure compliance.

Summing It Up

More than 88% of Etsy businesses are run by solo entrepreneurs, often managing their operations from their homes. If you aspire to enter the Etsy marketplace in the USA, you don’t require an elaborate office setup or substantial funding to kickstart your venture. 

Instead, focus on building your product inventory and following fundamental steps to establish a strong presence on the platform. However, when dealing with Etsy in the USA, you might encounter specific challenges related to legal compliance, VAT registration, and selecting the most suitable fulfillment and shipping methods.

Paxcom can help you navigate these challenges. We’ve partnered with leading businesses to unlock the full potential on Etsy. Our services include content and design, eCommerce advertising, promotion management, building brand stores, and custom data analytics. These services are tailored to increase your reach and sales on the platform.

Get comprehensive assistance for your online retail business by connecting with us at

Paxcom is committed to helping you thrive in the competitive world of eCommerce.

Explore our Navigating Global E-commerce: Challenges Faced by Brands Selling Internationally to Get Started.

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