Digital Shelf Analytics

Digital shelf Analytics to optimize Flipkart's sales funnel

Leveraging Digital Shelf Analytics to Optimize Flipkart’s Sales Funnel

Launched a new product on Flipkart, only to find it buried beneath a sea of competitors? Despite having a competitive price and strong features, product sales are stagnant. Well, this is a common challenge for brands, but the solution lies in understanding how customers discover, engage with, and ultimately purchase products. The eCommerce landscape on …

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Online and offline shelf with data analytics

Bridging the Gap Between Online and Offline Shelf with Data Analytics

What if your physical shelf was invisible to your digital shopper? With consumers increasingly shopping across both digital and physical touchpoints, that disconnect is costing brands millions. According to Klarna’s Shopping Pulse report, 83% of consumers do their research online before going to a physical store. While in-store, 72% of shoppers use their smartphones to …

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Business with DaaS: From Data to Informed Decisions

In today’s data-driven world, businesses sit on a goldmine of information. Yet, extracting the truepotential of this data often remains a challenge. This is where Data Analytics as a Service (DaaS) comesinto play. The market for DaaS is expanding rapidly, with a projected compound annual growth rate(CAGR) of 36.9% and a value of $61.42 billion …

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2024 and Beyond D2C Website Strategies for Marketing Success

2024 and Beyond D2C Website Strategies for Marketing Success

In a rapidly evolving e-commerce landscape, direct-to-consumer (D2C) trends have emerged as a game-changer for businesses of all sizes. This guide explores the transformative potential of a D2C website design in 2023, providing marketers with key insights, strategies, and an optimized approach for success. D2C business success demands a comprehensive framework that includes acquisition, conversion, …

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Stock Availability: How to Manage and Improve with Kinator

Introduction In the fast-paced world of eCommerce, staying ahead of the curve means mastering the art of inventory management. Synchronising stock availability with growing sales trends isn’t just a best practice—it’s a necessity. Imagine the horror of an eager customer clicking “buy” only to discover their desired product is out of stock. In this game …

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Guide to Digital shelf optimization

A Guide to Digital Shelf Optimization

Brands are always trying to outdo one another in order to gain a greater market share by dominating the digital shelf, ranking higher in relevant search results, providing more useful content, etc. So, optimizing your digital shelves is essential for your success! What is digital shelf optimization? Digital shelf optimization is a process that ensures …

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Ecommerce-Risk

Digital eCommerce Risks: How to Identify and Reduce Them?

Imagine this: a customer clicks “Buy Now” on your website, excited to receive your product, but before the order even ships, your website experiences a cyberattack, exposing sensitive customer data. Not only have you lost a loyal customer, but your brand’s reputation has taken a hit, and you’re now facing financial losses and legal complications. …

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