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Competitive Edge: How Flipkart’s New Initiatives Drive Profitability for Online Sellers

Introduction The world of eCommerce is thriving, and keeping up with this ever-evolving industry is of utmost importance. The field has become increasingly competitive; henceforth, every e-marketplace platform wants the best for its vendors, and every vendor wants to offer a top-notch experience to their customers.  In 2022, Flipkart launched new policies under the initiative …

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Amazon Buy Box Guide 2023

Amazon, the global e-commerce giant, boasts an impressive annual revenue of over $250 billion. One of the primary factors contributing to most of these conversions is using Amazon’s buy box. Capturing the Buy box on the product detail page is crucial to increase your Amazon sales. Those sellers whose products appear in Amazon’s purchase box …

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Navigating Global E-commerce: Challenges Faced by Brands Selling Internationally

It’s incredible to look back and realize how far the e-commerce business has progressed. Global e-commerce has grown at an exponential rate in the last few years. Every brand’s products are now available in every corner of the globe. Selling items on an international scale has been at the forefront of every brand’s success story. …

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The Taste of Success: How Profit POS Enhances Your Exceptional Dining Experience

Introduction Running a restaurant is exciting, but it comes with a bunch of values to make sure customers have an amazing time. A good dining experience is like putting together a puzzle – lots of small pieces make up the whole thing. It starts when someone makes a reservation or walks into your place and …

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Ready for the 9.9 SEA Rush? Your Must-Have eCommerce Checklist

One of the most significant eCommerce flash sales events is right at your doorstep. Yes, you got that right: 9.9 Super Shopping Day Sale. The event is widely celebrated in Southeast Asia, which has a solid online shopping culture. eMarketer stated that the e-commerce revenue for Southeast Asia is expected to touch $363 billion in …

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NLP for eCommerce

NLP for Trendspotting: Anticipating Customer Demands in Fast-Changing Markets

The world of eCommerce is like a constantly shifting landscape, where trends emerge and evolve at a pace that can leave businesses struggling to catch up.  The ability to anticipate customer demands before they become mainstream is a coveted skill that can mean the difference between industry dominance and fading into obscurity. The question arises: …

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Measuring Price Elasticity of Demand on Amazon

Think about the vast world of online shopping, where Amazon is the big boss. Brands face both exciting chances and tough challenges here. Imagine this scenario: You hold a unique strand that intertwines the price of your product with its pull on potential buyers. Understanding this intricate interplay between pricing and demand is not just …

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Grocery E-commerce: Growth Strategies In The New Age

The rapid advancement of technology has revolutionized the way we shop, and the grocery industry is no exception. Grocery e-commerce has witnessed a significant surge in recent years, especially in light of the global pandemic. As more and more consumers embrace the convenience and flexibility of online grocery shopping, businesses are seeking innovative growth strategies …

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Organic vs. Paid: Unraveling the Debate on Measuring Search KPIs

Our eCommerce specialist had a lively debate around organic vs. paid search, so why not convert their discussion into a debate blog post? Welcome to the lively debate on measuring Search Key Performance Indicators (KPIs). Today, we will delve into the age-old question: which approach yields better results, organic or paid search within e-commerce platforms? …

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Demystifying Retail Media: Understanding the Landscape and Its Impact

The world is evolving, and so are consumers’ preferences when it comes to shopping both online and offline. With the wide and expansive use of retail media networks, brands have experienced a surge in the number of advertising tools and platforms. The influence of retail media is huge, and through this, brands are seeking new …

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