Brand Visibility

Navigating Global E-commerce: Challenges Faced by Brands Selling Internationally

Blog, Brand Visibility, Content / By admin / September 4, 2023 September 20, 2023

It’s incredible to look back and realize how far the e-commerce business has progressed. Global e-commerce has grown at an exponential rate in the last few years. Every brand’s products are now available in every corner of the globe. Selling items on an international scale has been at the forefront of every brand’s success story. …

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Organic vs. Paid: Unraveling the Debate on Measuring Search KPIs

Blog, Brand Visibility, Ecommerce marketing / By admin / August 8, 2023 October 13, 2023

Our eCommerce specialist had a lively debate around organic vs. paid search, so why not convert their discussion into a debate blog post? Welcome to the lively debate on measuring Search Key Performance Indicators (KPIs). Today, we will delve into the age-old question: which approach yields better results, organic or paid search within e-commerce platforms? …

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Demystifying Retail Media: Understanding the Landscape and Its Impact

Blog, Brand Visibility / By admin / August 7, 2023 October 13, 2023

The world is evolving, and so are consumers’ preferences when it comes to shopping both online and offline. With the wide and expansive use of retail media networks, brands have experienced a surge in the number of advertising tools and platforms. The influence of retail media is huge, and through this, brands are seeking new …

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Rise of Subscription Commerce in the USA

Ecommerce marketing, Amazon, Brand Visibility, Data Insights / By admin / July 4, 2023 October 13, 2023

In 2022, the global e-commerce market for subscriptions was worth $96.61 billion. By 2028, it is anticipated that the market value will increase to $2,419,69 billion, and in the USA, by 2023, subscription e-commerce is expected to generate over 38 billion dollars in revenue. Subscription e-commerce has become a popular way of purchasing goods and …

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Prime Day 2023: A Guide to Optimize Content for Growth

Blog, Amazon, Brand Visibility / By admin / June 30, 2023 October 13, 2023

Prime Day is around the corner, and everyone is gearing up for it. Amazon’s Prime Day sale has always been one of the most anticipated eCommerce events globally. Did you know that Prime Day 2022 sold over 300 million items? This 2-day sale event is set to be held on July 11-12 in the USA …

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How Product Content Optimization Helps Brands Maximize Their Share of the Shelf

Brand Visibility / By admin / June 5, 2023 October 13, 2023

Introduction We all know the eCommerce landscape is highly competitive, where countless brands are vying for consumer attention; The effectiveness of product content optimization cannot be overstated. Brands frequently strive for increased discoverability and higher visibility of their listed products to drive conversions. Consumers have become increasingly impatient, often limiting their search to the first …

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Mobile Optimized Imagery for FMCG Products

Brand Visibility, Merchandising Solutions, Product Data Management, Product Listing / By admin / June 20, 2016 September 20, 2023

When it comes to selling FMCG products online, images play a very important role. Customers rely more on images rather than written content to relate with the products quickly. It is quite surprising that a large number of manufacturers underestimate the power of product images and fail to make a connection with customers. With the …

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Top 3 Challenges faced by E-Retailers in 2016

Brand Visibility, Merchandising Solutions / By admin / June 10, 2016 September 20, 2023

E-tailers face many challenges in today’s competitive Business World. The following infographic looks at the top three challenges faced by E-tailers in 2016 which are: Content Optimization Retail Analytics Omni-channel presence

Uncover The Compelling Secrets To Rank Well In Amazon Search Results

Brand Visibility, Merchandising Solutions / By admin / June 9, 2016 September 20, 2023

“Search Engine Optimization” Most of you might have perceived it as the Google Search Engine Optimization. Google is the not only search engine, I am talking here about the SEO for converting clicks to revenue directly. Yes, It’s about Amazon Search Engine. Forrester Research suggests that one-third of the users start product search on Amazon. …

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