Ecommerce marketing

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Ready for the 9.9 SEA Rush? Your Must-Have eCommerce Checklist

One of the most significant eCommerce flash sales events is right at your doorstep. Yes, you got that right: 9.9 Super Shopping Day Sale. The event is widely celebrated in Southeast Asia, which has a solid online shopping culture. eMarketer stated that the e-commerce revenue for Southeast Asia is expected to touch $363 billion in …

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Organic vs. Paid: Unraveling the Debate on Measuring Search KPIs

Our eCommerce specialist had a lively debate around organic vs. paid search, so why not convert their discussion into a debate blog post? Welcome to the lively debate on measuring Search Key Performance Indicators (KPIs). Today, we will delve into the age-old question: which approach yields better results, organic or paid search within e-commerce platforms? …

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How Generative AI is Revolutionizing e-commerce: Exploring its Potential

The rise of technology has led to magnificent minds thinking altogether differently. The power of AI is the shift from manually working to superior technology generating results in a jiffy. The exponential pace at which AI is galloping and e-commerce companies are expanding their reach and working with AI is something not seen before.  A …

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Amazon Ppc Advertising Fails: Common Mistakes To Avoid

Are your PPC campaigns failing to deliver the results you expected? Don’t worry; you’re not alone. Many sellers need help with their Amazon Pay-Per-Click advertising efforts, often due to common mistakes that can be easily rectified. This blog will explore the most prevalent Amazon PPC advertising fails and provide actionable tips to avoid them.  Importance …

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From Browsing to Buying: Accelerating Digital Commerce Performance with Visual Content

In the fast-paced world of e-commerce, where competition is fierce, and attention spans are short, brands are constantly searching for innovative strategies to captivate customers and drive sales. Recently, visual content has been integrated into digital commerce as a powerful means of accelerating performance and gaining a competitive edge. In this article, we explore the …

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The Rise of AI: How to Stay Ahead in the Evolving Landscape of eCommerce

Introduction If we discuss what Artificial Intelligence is, a few might start thinking about robots, while on the other hand, some might elaborate more on advanced technologies coming up in alignment with AI and big data.  Artificial intelligence has revolutionized how businesses work and will continue to do so. Focusing more on AI’s involvement in …

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Rise of Subscription Commerce in the USA

In 2022, the global e-commerce market for subscriptions was worth $96.61 billion. By 2028, it is anticipated that the market value will increase to $2,419,69 billion, and in the USA, by 2023, subscription e-commerce is expected to generate over 38 billion dollars in revenue. Subscription e-commerce has become a popular way of purchasing goods and …

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eCommerce Marketing tips for growing your D2C store

Since online shopping is extending across the globe, it becomes imperative for the brand to work on providing the utmost satisfaction to its customers. During the pandemic, eCommerce has garnered much attention and given rise to the D2C line of business.  The acronym is used to describe the direct-to-consumer brand. This process is viewed as …

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Level Your Promotions Marketing With eCommerce Promotion Management Software

Introduction Whenever we buy something, we try our best to get great deals and discounts from our vendors, and so do our customers. Promotions always increase the chance of driving sales. If we think from a customer’s perspective, they are more likely to buy the products when they get lucrative deals. Have you ever received …

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How To Overcome The Gaps In eCommerce Marketing

eCommerce has observed massive growth on a global scale. It provides a boost to retailers listed all over the world. While talking about its scalability, eCommerce is a highly scalable solution for businesses looking to expand their reach throughout domestic or international markets.  With eCommerce giants such as Amazon, Tesco, Rakuten, Shopee, Walmart, Target, and …

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