Ecommerce marketing

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Rise of Subscription Commerce in the USA

In 2022, the global e-commerce market for subscriptions was worth $96.61 billion. By 2028, it is anticipated that the market value will increase to $2,419,69 billion, and in the USA, by 2023, subscription e-commerce is expected to generate over 38 billion dollars in revenue. Subscription e-commerce has become a popular way of purchasing goods and …

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eCommerce Marketing tips for growing your D2C store

Since online shopping is extending across the globe, it becomes imperative for the brand to work on providing the utmost satisfaction to its customers. During the pandemic, eCommerce has garnered much attention and given rise to the D2C line of business.  The acronym is used to describe the direct-to-consumer brand. This process is viewed as …

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Level Your Promotions Marketing With eCommerce Promotion Management Software

Introduction Whenever we buy something, we try our best to get great deals and discounts from our vendors, and so do our customers. Promotions always increase the chance of driving sales. If we think from a customer’s perspective, they are more likely to buy the products when they get lucrative deals. Have you ever received …

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How To Overcome The Gaps In eCommerce Marketing

eCommerce has observed massive growth on a global scale. It provides a boost to retailers listed all over the world. While talking about its scalability, eCommerce is a highly scalable solution for businesses looking to expand their reach throughout domestic or international markets.  With eCommerce giants such as Amazon, Tesco, Rakuten, Shopee, Walmart, Target, and …

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2023 Trending eCommerce Marketing Trends in the UK

As the eCommerce market booms, consumer demands also increase. A majority of consumers browse multiple websites before making a purchase. The UK’s market is expected to grow at 13.18% CAGR 2022-2027.  The year 2022 has been full of roller coaster rides for the UK. Despite the internal and external economic turbulence, the UK’s eCommerce industry …

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Digital eCommerce Risks: How To Reduce Them?

The risk of running a business is always present, no matter the size of your business or what kind of products you sell.  The risk is evident now. Retailers are dealing with supply chain challenges; consumers are changing their shopping habits due to high inflation and global economic slowdown predictions.  There’s no easy way. That’s …

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eCommerce Marketing strategies for 2023

The return of eCommerce to near normal, coupled with economic concerns, has led to a consumer reluctance to spend money. And in a more competitive global marketplace than ever, e-commerce brands and sellers are now challenged to retain consumers (and spend) while responding to shifting trends in 2023.   In 2022, eCommerce and omnichannel were viewed …

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Social Commerce – The Emerging Landscape in India

The Indian social economy is in the throes of a revolution. This new form of commerce is revolutionizing retail and business and is set to grow rapidly- social commerce!. The allied industries that will be impacted by social commerce include logistics and warehouses, agri-tech, and omnichannel sales.  In India, social media has exploded in popularity …

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Alternative to Building an Ecommerce Team When Talent Is in Short Supply

Introduction  The eCommerce landscape has become expansive over the last few years, and brands have started extending their reach by listing products online on multiple platforms. Due to having so much on the plate, it becomes quite difficult to keep up with the tasks as well as to optimize the growth and customer satisfaction along …

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Content-management

Retail Content Management Cheat Sheet for Indian eCommerce Marketplaces

We all know how content weaves a buyer’s journey- awareness, consideration, decision — and ultimately helps customers progress. As per Nielsen’s report, brands with compelling and optimized content on the eCommerce platform saw a boost in conversion by +40%. The addition of Rich media goes beyond the text content now: it includes videos, and enhanced …

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