Amazon

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Billboard in a Box: Decoding the Amazon On-Box Advertising

Storytelling has always been considered an art, and when combined with advertising, it can do wonders for brands and customers. Not only does it pique interest, but it also takes the customer on a nostalgic journey. In this modern-day era, Amazon has elevated the concept of print advertising with its smart and innovative technology to …

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Black Friday and Cyber Monday Strategies for 2023

Black Friday and Cyber Monday Strategies for 2023

Black Friday and Cyber Monday are just around the corner, unlocking a treasure trove of opportunities for e-commerce companies to capitalize on and skyrocket their sales. Brands face intense pressure to differentiate themselves from the competition and deliver above and beyond for customers during the highly competitive shopping events of Black Friday and Cyber Monday. …

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Amazon Buy Box Guide 2023

Amazon, the global e-commerce giant, boasts an impressive annual revenue of over $250 billion. One of the primary factors contributing to most of these conversions is using Amazon’s buy box. Capturing the Buy box on the product detail page is crucial to increase your Amazon sales. Those sellers whose products appear in Amazon’s purchase box …

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Measuring Price Elasticity of Demand on Amazon

Think about the vast world of online shopping, where Amazon is the big boss. Brands face both exciting chances and tough challenges here. Imagine this scenario: You hold a unique strand that intertwines the price of your product with its pull on potential buyers. Understanding this intricate interplay between pricing and demand is not just …

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Amazon Ppc Advertising Fails: Common Mistakes To Avoid

Are your PPC campaigns failing to deliver the results you expected? Don’t worry; you’re not alone. Many sellers need help with their Amazon Pay-Per-Click advertising efforts, often due to common mistakes that can be easily rectified. This blog will explore the most prevalent Amazon PPC advertising fails and provide actionable tips to avoid them.  Importance …

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Amazon Halo Effect: Why it Matters and How to Capitalize on It

As an Amazon seller in today’s competitive landscape, it’s easy to feel discouraged when it comes to promotions and advertising. Margins are getting tighter, production costs are soaring, and your efforts may yield different results. But what if there was a way to capitalize on your promotional activities and achieve long-lasting benefits? Enter the Amazon …

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Rise of Subscription Commerce in the USA

In 2022, the global e-commerce market for subscriptions was worth $96.61 billion. By 2028, it is anticipated that the market value will increase to $2,419,69 billion, and in the USA, by 2023, subscription e-commerce is expected to generate over 38 billion dollars in revenue. Subscription e-commerce has become a popular way of purchasing goods and …

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Prime Day 2023: How To Maximize Your Amazon Ad Strategy For Optimum Sales

The biggest and most awaited event for the brands and shoppers – Prime Day 2023 is just around the corner.The annual event by Amazon is the most awaited and comprehensive one. Ad strategy can scale up your revenue when scripted strategically.  Statistics indicate that global consumers spent over $12 billion in just two days in …

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Your Go-to-Guide to Amazon Posts

In 2019, Amazon unveiled its Instagram-like platform, “Amazon Posts,” exclusively for registered sellers and brands. Still, in its beta phase, this innovative initiative aims to revolutionize the eCommerce industry by seamlessly blending online retailing with social media engagement.  Below is an up-to-date guide explaining Amazon posts and how to use them to your advantage. Amazon …

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