Product Data Management

Multi-Channel Selling Blog

5 Reasons you should be talking about Multi Channel Selling

Multi Channel selling means selling your products on multiple platforms, including e Commerce platforms, various marketplaces, and offline. According to the PWC report 2016, Results shows that 54% buy products online weekly or monthly, 34% agree that their mobile phone will become their main purchase tool and 67% say that either reading or writing social …

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ecommerce content creation

Mobile Optimized Imagery for FMCG Products

When it comes to selling FMCG products online, images play a very important role. Customers rely more on images rather than written content to relate with the products quickly. It is quite surprising that a large number of manufacturers underestimate the power of product images and fail to make a connection with customers. With the …

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5 Senses Strategy for Product Content

  Product content can trigger the 5 senses of online shoppers even though they do not have an opportunity to touch and feel the products being sold online. 1. Sight Create a vision   A customer experience study made by UPS in March 2015,50% of the mobile users in Asia prefer computer based shopping vs. …

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