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Demystifying Retail Media: Understanding the Landscape and Its Impact

The world is evolving, and so are consumers’ preferences when it comes to shopping both online and offline. With the wide and expansive use of retail media networks, brands have experienced a surge in the number of advertising tools and platforms. The influence of retail media is huge, and through this, brands are seeking new …

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10 Reasons Why You Should Switch To Profit For All Your Restaurant Needs

Running a restaurant can be both exciting and challenging. Wouldn’t it be wonderful if you could simplify your daily tasks and boost efficiency?  Well, that’s exactly what our Integrated Billing Software, PROFIT, can do for you.  What is PROFIT? PROFIT: A Restaurant Management Software  PROFIT is a restaurant management software designed to streamline your daily …

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How Generative AI is Revolutionizing e-commerce: Exploring its Potential

The rise of technology has led to magnificent minds thinking altogether differently. The power of AI is the shift from manually working to superior technology generating results in a jiffy. The exponential pace at which AI is galloping and e-commerce companies are expanding their reach and working with AI is something not seen before.  A …

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Amazon Ppc Advertising Fails: Common Mistakes To Avoid

Are your PPC campaigns failing to deliver the results you expected? Don’t worry; you’re not alone. Many sellers need help with their Amazon Pay-Per-Click advertising efforts, often due to common mistakes that can be easily rectified. This blog will explore the most prevalent Amazon PPC advertising fails and provide actionable tips to avoid them.  Importance …

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From Browsing to Buying: Accelerating Digital Commerce Performance with Visual Content

In the fast-paced world of e-commerce, where competition is fierce, and attention spans are short, brands are constantly searching for innovative strategies to captivate customers and drive sales. Recently, visual content has been integrated into digital commerce as a powerful means of accelerating performance and gaining a competitive edge. In this article, we explore the …

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How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers

Omnichannel marketing is on the rise. Brands have started incorporating omnichannel strategies into their businesses for a better and enhanced customer experience.  What is Omnichannel?  A user engagement strategy in which a company provides customers or prospects with access to their products, offers, and support services across different channels, platforms, and devices. Recent research emphasizes …

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Amazon Halo Effect: Why it Matters and How to Capitalize on It

As an Amazon seller in today’s competitive landscape, it’s easy to feel discouraged when it comes to promotions and advertising. Margins are getting tighter, production costs are soaring, and your efforts may yield different results. But what if there was a way to capitalize on your promotional activities and achieve long-lasting benefits? Enter the Amazon …

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The Rise of AI: How to Stay Ahead in the Evolving Landscape of eCommerce

Introduction If we discuss what Artificial Intelligence is, a few might start thinking about robots, while on the other hand, some might elaborate more on advanced technologies coming up in alignment with AI and big data.  Artificial intelligence has revolutionized how businesses work and will continue to do so. Focusing more on AI’s involvement in …

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Rise of Subscription Commerce in the USA

In 2022, the global e-commerce market for subscriptions was worth $96.61 billion. By 2028, it is anticipated that the market value will increase to $2,419,69 billion, and in the USA, by 2023, subscription e-commerce is expected to generate over 38 billion dollars in revenue. Subscription e-commerce has become a popular way of purchasing goods and …

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Prime Day 2023: A Guide to Optimize Content for Growth

Prime Day is around the corner, and everyone is gearing up for it. Amazon’s Prime Day sale has always been one of the most anticipated eCommerce events globally. Did you know that Prime Day 2022 sold over 300 million items?  This 2-day sale event is set to be held on July 11-12 in the USA …

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