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2023 Trending eCommerce Marketing Trends in the UK

As the eCommerce market booms, consumer demands also increase. A majority of consumers browse multiple websites before making a purchase. The UK’s market is expected to grow at 13.18% CAGR 2022-2027.  The year 2022 has been full of roller coaster rides for the UK. Despite the internal and external economic turbulence, the UK’s eCommerce industry …

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A Guide to Digital Shelf Optimization

Brands are always trying to outdo one another in order to gain a greater market share by dominating the digital shelf, ranking higher in relevant search results, providing more useful content, etc. So, optimizing your digital shelves is essential for your success! What is digital shelf optimization? Digital shelf optimization is a process that ensures …

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Digital eCommerce Risks: How To Reduce Them?

The risk of running a business is always present, no matter the size of your business or what kind of products you sell.  The risk is evident now. Retailers are dealing with supply chain challenges; consumers are changing their shopping habits due to high inflation and global economic slowdown predictions.  There’s no easy way. That’s …

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Multi-Channel Selling – What Needs To Be Done

There is no question that online selling plays a significant role in the economy today, whether it’s through your own website, in-store pickup, or marketplace sites like Amazon, Etsy, Flipkart, or even Instagram, TikTok, and even WhatsApp. With the growth of the eCommerce industry, online shopping options and customer choices have multiplied along with it, …

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eCommerce Marketing strategies for 2023

The return of eCommerce to near normal, coupled with economic concerns, has led to a consumer reluctance to spend money. And in a more competitive global marketplace than ever, e-commerce brands and sellers are now challenged to retain consumers (and spend) while responding to shifting trends in 2023.   In 2022, eCommerce and omnichannel were viewed …

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Social Commerce – The Emerging Landscape in India

The Indian social economy is in the throes of a revolution. This new form of commerce is revolutionizing retail and business and is set to grow rapidly- social commerce!. The allied industries that will be impacted by social commerce include logistics and warehouses, agri-tech, and omnichannel sales.  In India, social media has exploded in popularity …

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Alternative to Building an Ecommerce Team When Talent Is in Short Supply

Introduction  The eCommerce landscape has become expansive over the last few years, and brands have started extending their reach by listing products online on multiple platforms. Due to having so much on the plate, it becomes quite difficult to keep up with the tasks as well as to optimize the growth and customer satisfaction along …

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What is Digital Shelf Analytics?

In the past few years, there has been an increase in online real-time economic activity, making digital shelf analytics more valuable for brands, retailers, and marketplaces.  Statista estimates that eCommerce will make up over 20% of global retail sales by the end of 2022, a rate that has more than doubled over the last five …

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Affiliate Programs: A Guide For eCommerce Brands

ECommerce is evolving, hence to keep up with the trends and technologies, you need to be updated with the latest insights. As the business grows, we look into the marketing strategies that can help us expand our network further. Lately, Affiliate Programs have been emerging as a robust solution that creates both brand awareness and …

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Content-management

Retail Content Management Cheat Sheet for Indian eCommerce Marketplaces

We all know how content weaves a buyer’s journey- awareness, consideration, decision — and ultimately helps customers progress. As per Nielsen’s report, brands with compelling and optimized content on the eCommerce platform saw a boost in conversion by +40%. The addition of Rich media goes beyond the text content now: it includes videos, and enhanced …

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