Social Commerce

Dark social

Dark Social’s significance: What every eCommerce brand needs to know in 2025

As we move into 2025, the digital marketing landscape for eCommerce brands is more competitive than ever. Traditional analytics tools and public social media metrics often fail to capture a significant driver of online sales and consumer behavior: Dark Social. While Dark Social may be invisible to most tracking tools, it plays a huge role …

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Social Commerce in India

Social Commerce – The Emerging Landscape in India

The Indian social economy is in the throes of a revolution. This new form of commerce is revolutionizing retail and business and is set to grow rapidly- social commerce!. The allied industries that will be impacted by social commerce include logistics and warehouses, agri-tech, and omnichannel sales.  In India, social media has exploded in popularity …

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