admin

eCommerce marketing strategy

eCommerce Marketing strategies for 2023

The return of eCommerce to near normal, coupled with economic concerns, has led to a consumer reluctance to spend money. And in a more competitive global marketplace than ever, e-commerce brands and sellers are now challenged to retain consumers (and spend) while responding to shifting trends in 2023.   In 2022, eCommerce and omnichannel were viewed …

eCommerce Marketing strategies for 2023 Read More »

Social Commerce in India

Social Commerce – The Emerging Landscape in India

The Indian social economy is in the throes of a revolution. This new form of commerce is revolutionizing retail and business and is set to grow rapidly- social commerce!. The allied industries that will be impacted by social commerce include logistics and warehouses, agri-tech, and omnichannel sales.  In India, social media has exploded in popularity …

Social Commerce – The Emerging Landscape in India Read More »

Building an E-commerce Team When Talent is Scarce

Alternatives to Building an E-Commerce Team When Talent Is Scarce

Introduction  The eCommerce landscape has become expansive over the last few years, and brands have started extending their reach by listing products online on multiple platforms. Due to having so much on the plate, it becomes quite difficult to keep up with the tasks as well as to optimize the growth and customer satisfaction along …

Alternatives to Building an E-Commerce Team When Talent Is Scarce Read More »

Affiliate programs for eCommerce

Affiliate Programs: A Guide For eCommerce Brands

ECommerce is evolving, hence to keep up with the trends and technologies, you need to be updated with the latest insights. As the business grows, we look into the marketing strategies that can help us expand our network further. Lately, Affiliate Programs have been emerging as a robust solution that creates both brand awareness and …

Affiliate Programs: A Guide For eCommerce Brands Read More »

Content-management

Retail Content Management Guide for Indian eCommerce Marketplaces

We all know how content weaves a buyer’s journey- awareness, consideration, decision — and ultimately helps customers progress. As per Nielsen’s report, brands with compelling and optimized content on the eCommerce platform saw a boost in conversion by +40%. The addition of Rich media goes beyond the text content now: it includes videos, and enhanced …

Retail Content Management Guide for Indian eCommerce Marketplaces Read More »

Grocery eCommerce

Grocery eCommerce – Revenue Generating strategies for online retailers

With the rapid growth of online grocery shopping and delivery services, one thing is for sure- consumers want easy access to their groceries. Grocery eCommerce is booming. The evolution of home delivery is also fuelling growth. According to a Cowen & Company report, sales at leading grocers (Walmart, Kroger, Amazon, Target, Albertsons, and Costco) grew …

Grocery eCommerce – Revenue Generating strategies for online retailers Read More »

Resell on Amazon

How to Resell on Amazon

Did you consider making a profit by reselling products you purchased at discounted prices?  This is a prevalent practice, and a significant number of people make a decent living from it. If you want to start your own business, reselling on Amazon can be a great option. The platform offers a wealth of resources and …

How to Resell on Amazon Read More »