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eCommerce Price Intelligence: Why Do You Need It?

The eCommerce landscape has witnessed explosive growth, paralleled by a significant surge in the percentage of consumers shopping online. In this dynamic digital marketplace, one critical factor reigns supreme: price intelligence. Data suggests that a potential customer visits three websites before making a final decision. A slight improvement in the price sometimes contributes to over …

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Trending ecommerce marketing trends in UK

2023 Trending eCommerce Marketing Trends in the UK

As the eCommerce market booms, consumer demands also increase. A majority of consumers browse multiple websites before making a purchase. The UK’s market is expected to grow at 13.18% CAGR 2022-2027.  The year 2022 has been full of roller coaster rides for the UK. Despite the internal and external economic turbulence, the UK’s eCommerce industry …

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Guide to Digital shelf optimization

A Guide to Digital Shelf Optimization

Brands are always trying to outdo one another in order to gain a greater market share by dominating the digital shelf, ranking higher in relevant search results, providing more useful content, etc. So, optimizing your digital shelves is essential for your success! What is digital shelf optimization? Digital shelf optimization is a process that ensures …

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Ecommerce-Risk

Digital eCommerce Risks: How to Identify and Reduce Them?

Imagine this: a customer clicks “Buy Now” on your website, excited to receive your product, but before the order even ships, your website experiences a cyberattack, exposing sensitive customer data. Not only have you lost a loyal customer, but your brand’s reputation has taken a hit, and you’re now facing financial losses and legal complications. …

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Multi Channel Selling

Multi-Channel Selling – What Needs To Be Done

There is no question that online selling plays a significant role in the economy today, whether it’s through your own website, in-store pickup, or marketplace sites like Amazon, Etsy, Flipkart, or even Instagram, TikTok, and even WhatsApp. With the growth of the eCommerce industry, online shopping options and customer choices have multiplied along with it, …

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eCommerce marketing strategy

eCommerce Marketing strategies for 2023

The return of eCommerce to near normal, coupled with economic concerns, has led to a consumer reluctance to spend money. And in a more competitive global marketplace than ever, e-commerce brands and sellers are now challenged to retain consumers (and spend) while responding to shifting trends in 2023.   In 2022, eCommerce and omnichannel were viewed …

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Social Commerce in India

Social Commerce – The Emerging Landscape in India

The Indian social economy is in the throes of a revolution. This new form of commerce is revolutionizing retail and business and is set to grow rapidly- social commerce!. The allied industries that will be impacted by social commerce include logistics and warehouses, agri-tech, and omnichannel sales.  In India, social media has exploded in popularity …

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Building an E-commerce Team When Talent is Scarce

Alternatives to Building an E-Commerce Team When Talent Is Scarce

Introduction  The eCommerce landscape has become expansive over the last few years, and brands have started extending their reach by listing products online on multiple platforms. Due to having so much on the plate, it becomes quite difficult to keep up with the tasks as well as to optimize the growth and customer satisfaction along …

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