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Amazon product launch

Everything you need to know about the Amazon Product Launch

Are you gearing up for an Amazon product launch? Congratulations! Launching a new product is pivotal in growing your business, especially if you’re targeting the vast and competitive Amazon marketplace. However, a successful Amazon product launch doesn’t happen by chance. It requires a well-crafted product launch strategy that incorporates various essential elements. In this guide, …

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Can Optimized Images Help Brands Increase Conversions on E-commerce Platforms?

With easy and faster access to the internet, the trend of online shopping has grown dramatically over time, with 75 percent of consumers relying on online purchases (Deccan Herald, n.d.). With the changing times, customers are increasingly relying on visual representations while making purchase decisions. 86% of respondents reported being influenced by the product images …

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Brand’s Importance to rank at the top in search results and role of Content Optimization

  When it comes to eCommerce platforms, there has been a substantial increase in users by nearly 76 percent (Indian express indulge, n.d.), and while there are more than 10,000 brands available on every e-Comm platform, ranking higher than your competition brand has become important, and everyone knows the customer is the king here and …

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How Out-of-Stock (OOS) leads to Sales Loss and Shift to Competition brands?

Out-of-stock instances usually occur at the point of purchase when products are not available to customers. The situation arises when the product is in demand, but there is a lack of inventory at a particular platform. In today’s retail world, lifestyle shifts have taken a dramatic move towards online shopping, resulting in the launch of …

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Understanding A+ Content: A Comprehensive Guide for Amazon

What is A+ content? Amazon’s A+ content is one of the most effective tools for brands selling their products on Amazon, which allows them to call out product features in an advanced way, including a detailed description of the product, the benefits of using it, a brand story, customer testimonials, high-quality images and banners, and …

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Customer Sentiment Analysis

Why is Customer Sentiment Analysis Important for Your Brand?

In the ever-evolving landscape of business, understanding your customers’ sentiments is no longer a luxury; it’s a necessity. It’s not merely about analysing words; it’s about unlocking the emotions and opinions hidden within them. According to a report by Market Research Future, the global sentiment analysis market is expected to reach USD 6.3 billion by …

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How Pricing Intelligence helps E-Tailers in having edge over competitors?

  Pricing: The Critical factor affecting the sales in E-Commerce.   Price remains the major sales agent for driving a customer’s final purchase decision. “60% of consumers globally rate price as the biggest reason to shop from where they do” according to Total Retail Survey conducted by PWC, Feb 2016. If we talk about Indian …

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