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Amazon Halo Effect: Why it Matters and How to Capitalize on It

As an Amazon seller in today’s competitive landscape, it’s easy to feel discouraged when it comes to promotions and advertising. Margins are getting tighter, production costs are soaring, and your efforts may yield different results. But what if there was a way to capitalize on your promotional activities and achieve long-lasting benefits? Enter the Amazon …

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The Rise of AI: How to Stay Ahead in the Landscape of eCommerce

Introduction If we discuss what Artificial Intelligence is, a few might start thinking about robots, while on the other hand, some might elaborate more on advanced technologies coming up in alignment with AI and big data.  Artificial intelligence has revolutionized how businesses work and will continue to do so. Focusing more on AI’s involvement in …

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Rise of Subscription Commerce in the USA

In 2022, the global e-commerce market for subscriptions was worth $96.61 billion. By 2028, it is anticipated that the market value will increase to $2,419,69 billion, and in the USA, by 2023, subscription e-commerce is expected to generate over 38 billion dollars in revenue. Subscription e-commerce has become a popular way of purchasing goods and …

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Total Growth Accountability: Navigating Digital Commerce Realities

In today’s fast-paced and ever-evolving digital landscape, businesses constantly seek new strategies to achieve sustainable growth. The rapid advancements in technology, coupled with the shifting preferences of consumers, have created a dynamic and highly competitive environment for digital commerce. In such a landscape, a holistic approach to growth is crucial to stay ahead of the …

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Prime Day 2023: Maximize Your Amazon Ad Strategy For Optimum Sales

The biggest and most awaited event for the brands and shoppers – Prime Day 2023 is just around the corner.The annual event by Amazon is the most awaited and comprehensive one. Ad strategy can scale up your revenue when scripted strategically.  Statistics indicate that global consumers spent over $12 billion in just two days in …

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Your Go-to-Guide to Amazon Posts

In 2019, Amazon unveiled its Instagram-like platform, “Amazon Posts,” exclusively for registered sellers and brands. Still, in its beta phase, this innovative initiative aims to revolutionize the eCommerce industry by seamlessly blending online retailing with social media engagement.  Below is an up-to-date guide explaining Amazon posts and how to use them to your advantage. Amazon …

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How Product Content Optimization Maximizes Brands’ Shelf Share

Introduction  Are you facing issues with the listed products? Are you not reaching the expected conversion rate? Are you unaware of whether the product content is optimized? Is the product or brand visible on the first page? Is the content effective enough to drive conversions? Did you know that even low-quality images can turn customers …

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Everything You Need to Know About Amazon Marketing Stream

Amazon is a trusted platform for consumers to find products and services. This makes the company an excellent platform for vendors to market their products and create demand. Unlike Google or Bing, where online traffic is funneled toward the storefront of your competitors, Amazon allows you to direct that traffic directly to your website and …

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