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Organic vs. Paid: Unraveling the Debate on Measuring Search KPIs

Blog, Brand Visibility, Ecommerce marketing / By admin / August 8, 2023 September 3, 2025

Our eCommerce specialist had a lively debate around organic vs. paid search, so why not convert their discussion into a debate blog post? Welcome to the lively debate on measuring Search Key Performance Indicators (KPIs). Today, we will delve into the age-old question: which approach yields better results, organic or paid search within e-commerce platforms? …

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Demystifying Retail Media: Understanding the Landscape and Its Impact

Blog, Brand Visibility / By admin / August 7, 2023 January 13, 2025

The world is evolving, and so are consumers’ preferences when it comes to shopping both online and offline. With the wide and expansive use of retail media networks, brands have experienced a surge in the number of advertising tools and platforms. The influence of retail media is huge, and through this, brands are seeking new …

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10 Reasons to Switch to Profit for All Your Restaurant Needs

Restaurant Billing Software, Restaurant POS system / By admin / August 1, 2023 September 3, 2025

Running a restaurant can be both exciting and challenging. Wouldn’t it be wonderful if you could simplify your daily tasks and boost efficiency? Well, that’s exactly what our Integrated Billing Software, PROFIT, can do for you. What is PROFIT? PROFIT: A Restaurant Management Software PROFIT is a restaurant management software designed to streamline your daily …

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How Generative AI Is Revolutionizing E-Commerce

Blog, Ecommerce marketing / By admin / July 31, 2023 June 30, 2025

The rise of technology has led to magnificent minds thinking altogether differently. The power of AI is the shift from manually working to superior technology generating results in a jiffy. The exponential pace at which AI is galloping and e-commerce companies are expanding their reach and working with AI is something not seen before. A …

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Amazon Ppc Advertising Fails: 11 Common Mistakes To Avoid

Blog, Amazon, Ecommerce marketing / By admin / July 29, 2023 October 5, 2025

You’ve launched your product on Amazon, and it has everything a customer could want. A precise description, competitive price, and even a few solid reviews. But you are still struggling to tap the right audience. In a marketplace as competitive as Amazon, even the best products need visibility to stand a chance. That’s where Amazon …

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From Browsing to Buying: Boosting Digital Commerce with Visual Content

Blog, Ecommerce marketing / By admin / July 28, 2023 October 5, 2025

Raj, a 28-year-old tech enthusiast, is in the market for a gaming laptop. Excited about upgrading his setup, he lands on a website offering a wide range of options. As he browses through the product listings, he notices something odd—there are no images of the laptops, no videos showcasing their sleek designs, and no tutorials …

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Retain Customers and Reach New Audiences

How Brands Can Use Omnichannel to Retain Customers

Blog, Omnichannel Solutions / By admin / July 21, 2023 October 5, 2025

Imagine a shopper browsing a brand’s website, saving items to their cart on a mobile app, and later picking up their order in-store. This seamless connection across multiple touchpoints embodies the power of an omnichannel strategy. For brands today, the goal is clear: deliver a cohesive, immersive experience that captivates customers across every platform. What …

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Amazon Halo Effect: Why it Matters and How to Capitalize on It

Amazon / By admin / July 17, 2023 July 30, 2025

As an Amazon seller in today’s competitive landscape, it’s easy to feel discouraged when it comes to promotions and advertising. Margins are getting tighter, production costs are soaring, and your efforts may yield different results. But what if there was a way to capitalize on your promotional activities and achieve long-lasting benefits? Enter the Amazon …

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The Rise of AI: How to Stay Ahead in the Landscape of eCommerce

Blog, Ecommerce marketing / By admin / July 4, 2023 September 3, 2025

Introduction If we discuss what Artificial Intelligence is, a few might start thinking about robots, while on the other hand, some might elaborate more on advanced technologies coming up in alignment with AI and big data. Artificial intelligence has revolutionized how businesses work and will continue to do so. Focusing more on AI’s involvement in …

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Rise of Subscription Commerce in the USA

Ecommerce marketing, Amazon, Brand Visibility, Data Insights / By admin / July 4, 2023 May 20, 2024

In 2022, the global e-commerce market for subscriptions was worth $96.61 billion. By 2028, it is anticipated that the market value will increase to $2,419,69 billion, and in the USA, by 2023, subscription e-commerce is expected to generate over 38 billion dollars in revenue. Subscription e-commerce has become a popular way of purchasing goods and …

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