Introduction As the adage goes, “A stitch in time saves nine,” the same holds for knowing how to price things in online commerce. Plan your moves carefully, as this is crucial. As a business owner, you should know that even if you have the finest product in the world, it will fail if you price …
Amazon is the most preferred platform for shopping. But did you know that more than 4000 items are sold per minute? Amazon has 310 million customers worldwide. According to Jungle Scout’s most recent Consumer Trends Report, Amazon is the most popular search destination for consumers, above search engines (39%), Walmart (34%), YouTube (23%), and Facebook …
Ready to Launch Your Product on Amazon? Here’s How to Get Started Launching a new product on Amazon is an exciting milestone for any business. With its immense reach and unparalleled customer base, Amazon provides a unique opportunity to grow your brand and boost sales. However, success doesn’t happen by chance—it’s the result of a …
Everything you need to know about the Amazon Product Launch Read More »
In today’s visually-driven digital landscape, compelling images are essential for capturing consumer attention. Imagine an online store without product photos – a bland and uninspiring experience. High-quality visuals are crucial for engaging customers and driving sales. Do you know that a whopping 1 million people use Google images on a daily basis, and they make …
Can Optimized Images Boost Brand Conversions on E-commerce Platforms? Read More »
Imagine doing everything you can to expedite your product’s performance but still not getting the desired results. eCommerce has observed substantial growth over the past few years and will continue to do so in the near future. With a plethora of opportunities and competition, it is important for a brand to step up its game …
Content Optimisation: 3 Ways to Expedite Your Organic Ranking Read More »
Imagine this: A loyal customer searches for their favorite skincare product on the e-commerce platforms, only to find it out of stock. Frustrated and unable to wait, they quickly choose a competing brand or head to another platform. What starts as a temporary inconvenience for the shopper becomes a long-term problem for the brand—a lost …
How Out of Stock leads to Sales Loss and Shift to Competition brands? Read More »
What is A+ content? Amazon’s A+ content is one of the most effective tools for brands selling their products on Amazon, which allows them to call out product features in an advanced way, including a detailed description of the product, the benefits of using it, a brand story, customer testimonials, high-quality images and banners, and …
Understanding A+ Content: A Comprehensive Guide for Amazon Read More »
In the ever-evolving landscape of business, understanding your customers’ sentiments is no longer a luxury; it’s a necessity. It’s not merely about analysing words; it’s about unlocking the emotions and opinions hidden within them. According to a report by Market Research Future, the global sentiment analysis market is expected to reach USD 6.3 billion by …
Why is Customer Sentiment Analysis Important for Your Brand? Read More »
Challenges are often a business’s best teachers, even if they feel overwhelming at first. In the fast-paced eCommerce industry, how you navigate these can make or break your success. With over a decade of expertise, Paxcom has mastered the art of turning challenges into growth opportunities. From driving visibility to optimizing your presence across platforms, …
Overcoming eCommerce challenges Faced By Sellers in India Read More »
Introduction Price remains the major sales agent driving a customer’s final purchase decision. According to a recent survey by Retail Dive in 2023, “72% of consumers rate price as the biggest reason to shop from where they do.” For Indian consumers, 37% prefer to purchase online, as products available online have better prices compared to …
Boost Your E-Tail Strategy: Pricing Intelligence and MAP Compliance Read More »
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