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ecommerce content creation

Mobile Optimized Imagery for FMCG Products

When it comes to selling FMCG products online, images play a very important role. Customers rely more on images rather than written content to relate with the products quickly. It is quite surprising that a large number of manufacturers underestimate the power of product images and fail to make a connection with customers. With the …

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Amazon

Uncover The Compelling Secrets To Rank Well In Amazon Search Results

“Search Engine Optimization” Most of you might have perceived it as the Google Search Engine Optimization. Google is the not only search engine, I am talking here about the SEO for converting clicks to revenue directly. Yes, It’s about Amazon Search Engine.  Forrester Research suggests that one-third of the users start product search on Amazon. …

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Business Intelligence Analytics

Business Intelligence Analytics

Software which is extensively used by Business Users is “Business Intelligence Analytics”  as it provides ease of use of dashboards from home as well as workplace. In every company be it big or small , there is a constant need to improve on tools for data visualization. Most firms have traditional Business Intelligence  platforms like …

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5 Senses strategy

5 Senses Strategy for Product Content

  Product content can trigger the 5 senses of online shoppers even though they do not have an opportunity to touch and feel the products being sold online. 1. Sight Create a vision   A customer experience study made by UPS in March 2015,50% of the mobile users in Asia prefer computer based shopping vs. …

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