Amazon

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Amazon Halo Effect: Why it Matters and How to Capitalize on It

As an Amazon seller in today’s competitive landscape, it’s easy to feel discouraged when it comes to promotions and advertising. Margins are getting tighter, production costs are soaring, and your efforts may yield different results. But what if there was a way to capitalize on your promotional activities and achieve long-lasting benefits? Enter the Amazon …

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Rise of Subscription Commerce in the USA

In 2022, the global e-commerce market for subscriptions was worth $96.61 billion. By 2028, it is anticipated that the market value will increase to $2,419,69 billion, and in the USA, by 2023, subscription e-commerce is expected to generate over 38 billion dollars in revenue. Subscription e-commerce has become a popular way of purchasing goods and …

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Prime Day 2023: Maximize Your Amazon Ad Strategy For Optimum Sales

The biggest and most awaited event for the brands and shoppers – Prime Day 2023 is just around the corner.The annual event by Amazon is the most awaited and comprehensive one. Ad strategy can scale up your revenue when scripted strategically.  Statistics indicate that global consumers spent over $12 billion in just two days in …

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Your Go-to-Guide to Amazon Posts

In 2019, Amazon unveiled its Instagram-like platform, “Amazon Posts,” exclusively for registered sellers and brands. Still, in its beta phase, this innovative initiative aims to revolutionize the eCommerce industry by seamlessly blending online retailing with social media engagement.  Below is an up-to-date guide explaining Amazon posts and how to use them to your advantage. Amazon …

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Everything You Need to Know About Amazon Marketing Stream

Amazon is a trusted platform for consumers to find products and services. This makes the company an excellent platform for vendors to market their products and create demand. Unlike Google or Bing, where online traffic is funneled toward the storefront of your competitors, Amazon allows you to direct that traffic directly to your website and …

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Amazon Video Advertising

Amazon Video Advertising – A Detailed Guide For Sellers

More than 300 million people use Amazon each month globally, and the United States alone has more than 148 million Prime subscribers. If you are a seller, advertising on Amazon Video may do wonders for your brand, traffic, clicks, and ultimately, sales. This is a powerful way to reach customers and help them make informed …

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Content-management

Retail Content Management Guide for Indian eCommerce Marketplaces

We all know how content weaves a buyer’s journey- awareness, consideration, decision — and ultimately helps customers progress. As per Nielsen’s report, brands with compelling and optimized content on the eCommerce platform saw a boost in conversion by +40%. The addition of Rich media goes beyond the text content now: it includes videos, and enhanced …

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Resell on Amazon

How to Resell on Amazon

Did you consider making a profit by reselling products you purchased at discounted prices?  This is a prevalent practice, and a significant number of people make a decent living from it. If you want to start your own business, reselling on Amazon can be a great option. The platform offers a wealth of resources and …

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