ecommerce product marketing

brick-and-mortar

Seven reasons to take your brick-and-mortar store online

Small businesses have always had to compete with larger retailers for their customers’ attention. Larger stores can afford to have a larger selection of products and also carry more well-known brands. This is where an online store has the upper hand:   The process of moving your store online can be beneficial both in the short …

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eCommerce technology

Top 6 Ways to Streamline eCommerce Operations using Technology

Imagine you are an eCommerce business owner struggling on the technological front for recording and registering data related to inventory, warehouses, sales, conversions, clicks, communicating with customers, tracking shipments, conducting in-depth analysis, etc. If this is the case, you might be bearing the blow of higher costs, lags in operations, higher downtime, high-paid human resources, …

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e-commerce sentiment analysis

How Sentiment Analysis can improve customer experience in E-commerce?

Over the years, the e-commerce industry has seen many changes. But one thing that has stayed constant is customers’ reviews and ratings of products. A study by Zendesk stated that online reviews and ratings have the biggest influence on buying decisions today. One-third of shoppers spend more than three hours a week reading online reviews, …

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Product photography

Beginners’ guide to eCommerce product photography

eCommerce product photography is an important aspect of the eCommerce environment. A good product image can capture the interest of the customer and convince them to make the purchase. However, if the image is bad, it can lead to the complete opposite result. Besides the overall design of your eCommerce site/ product page, the quality …

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social media with eCommerce platforms

How to combine social media with eCommerce platforms?

Today, social media plays a vital role in our day-to-day lives. These platforms have radically altered consumers’ buying preferences. Think of it, how many times during a day do you find yourself browsing through your social profile unintentionally? It probably happens more often than you think. That is the very reason marketers and business owners …

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eCommerce Promotional Services

Guide to eCommerce Product Marketing: Deals, Offers & Promotions

How can you craft the perfect funnel to market your products? Doesn’t this question weigh heavily on your mind? We’re here to help. We will explore various eCommerce product marketing techniques covering attractive coupons and promotional offers that shoppers will find irresistible. Because let’s be honest, who could blame them? They make the shopping experience …

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