The risk of running a business is always present, no matter the size of your business or what kind of products you sell. The risk is evident now. Retailers are dealing with supply chain challenges; consumers are changing their shopping habits due to high inflation and global economic slowdown predictions. There’s no easy way. That’s …
The return of eCommerce to near normal, coupled with economic concerns, has led to a consumer reluctance to spend money. And in a more competitive global marketplace than ever, e-commerce brands and sellers are now challenged to retain consumers (and spend) while responding to shifting trends in 2023.  In 2022, eCommerce and omnichannel were viewed …
In the past few years, there has been an increase in online real-time economic activity, making digital shelf analytics more valuable for brands, retailers, and marketplaces. Statista estimates that eCommerce will make up over 20% of global retail sales by the end of 2022, a rate that has more than doubled over the last five …
We all know how content weaves a buyer’s journey- awareness, consideration, decision — and ultimately helps customers progress. As per Nielsen’s report, brands with compelling and optimized content on the eCommerce platform saw a boost in conversion by +40%. The addition of Rich media goes beyond the text content now: it includes videos, and enhanced …
Retail Content Management Cheat Sheet for Indian eCommerce Marketplaces Read More »
There are more than 35 million products from over 50,000 sellers on Flipkart. The sheer volume of products alone makes it a great option for any advertiser looking to run category and keyword-based campaigns. With big guns in the industry like Amazon and Myntra, Flipkart is one of the most competitive markets in the eCommerce …
The Amazon Best Seller Badge lets you differentiate your product from competitors, highlight how well it performs with its target audience, and convert new shoppers. However, with millions of products being added to their site every day, it is tough to sustain the best seller badge for long. Wouldn’t you like to know about clever …
Amazon Best Seller Badge – How to Sustain it in 2022? Read More »
Setting a pricing strategy for Amazon products as well as figuring out what price to use can be challenging. In this blog, we will be covering just that in order for you to understand how it is affecting your sales. The importance of pricing in dominating sales and ranking cannot be overstated. Like many things, …
Pricing Amazon Products: Optimize Listing for Profitability Read More »
Best Buy, one of the leading online retail platforms for tech products, continues to be a lucrative marketplace for sellers. To successfully tap into this vast consumer base, it’s essential to understand the target market and follow updated guidelines. In this guide, we’ll explore the Best Buy marketplace’s popular product categories and provide a step-by-step …
Online sales now account for about one-quarter of the total retail market, as per Statista, further illustrating online retail’s explosive growth. Online retailing offers several advantages, such as easy access to market for many brands/sellers through online marketplaces such as eBay and Amazon that enables any individual to set up an online shop and sell …
Guide to Online Retail Strategies to Scale Your eCommerce Business Read More »
The world’s leading eCommerce market, Amazon UK alone, stands to make $12.84bn in sales and receive 579.5 million visitors by 2020 (Statista). Brands and sellers should consider tapping into Amazon’s various marketplaces for more than just accelerating revenue growth. You can also test the market for your products on the world’s most popular commerce platform …
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