Amazon

Amazon Dayparting PPC

Amazon PPC Dayparting- Overview and Recommendations

Timing is crucial in advertising; finding the best keywords and refining your ad campaigns takes a lot of time and effort.  But you still aren’t seeing the conversion rates you’d like, no matter how hard you try; when it comes to increasing your influence on Amazon, there’s one game-changing approach you should be aware of: …

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Billboard in a Box: Decoding the Amazon On-Box Advertising

Storytelling has always been considered an art, and when combined with advertising, it can do wonders for brands and customers. Not only does it pique interest, but it also takes the customer on a nostalgic journey. In this modern-day era, Amazon has elevated the concept of print advertising with its smart and innovative technology to …

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Amazon Buy Box Guide 2023

Amazon, the global e-commerce giant, boasts an impressive annual revenue of over $250 billion. One of the primary factors contributing to most of these conversions is using Amazon’s buy box. Capturing the Buy box on the product detail page is crucial to increase your Amazon sales. Those sellers whose products appear in Amazon’s purchase box …

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Measuring Price Elasticity of Demand on Amazon

Think about the vast world of online shopping, where Amazon is the big boss. Brands face both exciting chances and tough challenges here. Imagine this scenario: You hold a unique strand that intertwines the price of your product with its pull on potential buyers. Understanding this intricate interplay between pricing and demand is not just …

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Amazon Ppc Advertising Fails: Common Mistakes To Avoid

Are your PPC campaigns failing to deliver the results you expected? Don’t worry; you’re not alone. Many sellers need help with their Amazon Pay-Per-Click advertising efforts, often due to common mistakes that can be easily rectified. This blog will explore the most prevalent Amazon PPC advertising fails and provide actionable tips to avoid them.  Importance …

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Amazon Halo Effect: Why it Matters and How to Capitalize on It

As an Amazon seller in today’s competitive landscape, it’s easy to feel discouraged when it comes to promotions and advertising. Margins are getting tighter, production costs are soaring, and your efforts may yield different results. But what if there was a way to capitalize on your promotional activities and achieve long-lasting benefits? Enter the Amazon …

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Everything You Need to Know About Amazon Marketing Stream

Amazon is a trusted platform for consumers to find products and services. This makes the company an excellent platform for vendors to market their products and create demand. Unlike Google or Bing, where online traffic is funneled toward the storefront of your competitors, Amazon allows you to direct that traffic directly to your website and …

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Amazon Video Advertising – A Detailed Guide For Sellers

More than 300 million people use Amazon each month globally, and the United States alone has more than 148 million Prime subscribers. If you are a seller, advertising on Amazon Video may do wonders for your brand, traffic, clicks, and ultimately, sales. This is a powerful way to reach customers and help them make informed …

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