Imagine this: a customer clicks “Buy Now” on your website, excited to receive your product, but before the order even ships, your website experiences a cyberattack, exposing sensitive customer data. Not only have you lost a loyal customer, but your brand’s reputation has taken a hit, and you’re now facing financial losses and legal complications. …
Digital eCommerce Risks: How to Identify and Reduce Them? Read More »
There is no question that online selling plays a significant role in the economy today, whether it’s through your own website, in-store pickup, or marketplace sites like Amazon, Etsy, Flipkart, or even Instagram, TikTok, and even WhatsApp. With the growth of the eCommerce industry, online shopping options and customer choices have multiplied along with it, …
The return of eCommerce to near normal, coupled with economic concerns, has led to a consumer reluctance to spend money. And in a more competitive global marketplace than ever, e-commerce brands and sellers are now challenged to retain consumers (and spend) while responding to shifting trends in 2023.  In 2022, eCommerce and omnichannel were viewed …
The Indian social economy is in the throes of a revolution. This new form of commerce is revolutionizing retail and business and is set to grow rapidly- social commerce!. The allied industries that will be impacted by social commerce include logistics and warehouses, agri-tech, and omnichannel sales. In India, social media has exploded in popularity …
Social Commerce – The Emerging Landscape in India Read More »
Introduction The eCommerce landscape has become expansive over the last few years, and brands have started extending their reach by listing products online on multiple platforms. Due to having so much on the plate, it becomes quite difficult to keep up with the tasks as well as to optimize the growth and customer satisfaction along …
Alternatives to Building an E-Commerce Team When Talent Is Scarce Read More »
In the past few years, there has been an increase in online real-time economic activity, making digital shelf analytics more valuable for brands, retailers, and marketplaces. Statista estimates that eCommerce will make up over 20% of global retail sales by the end of 2022, a rate that has more than doubled over the last five …
eCommerce is constantly growing, and keeping up with new norms and criteria – while focusing on YOY sales growth is a task! A complex economy is created by new goods, new qualities, and new publishing criteria. The best chance you have to overcome this is to analyze it and discover the finest solution! To maximize …
ECommerce is evolving, hence to keep up with the trends and technologies, you need to be updated with the latest insights. As the business grows, we look into the marketing strategies that can help us expand our network further. Lately, Affiliate Programs have been emerging as a robust solution that creates both brand awareness and …
Affiliate Programs: A Guide For eCommerce Brands Read More »
We all know how content weaves a buyer’s journey- awareness, consideration, decision — and ultimately helps customers progress. As per Nielsen’s report, brands with compelling and optimized content on the eCommerce platform saw a boost in conversion by +40%. The addition of Rich media goes beyond the text content now: it includes videos, and enhanced …
Retail Content Management Guide for Indian eCommerce Marketplaces Read More »
With the rapid growth of online grocery shopping and delivery services, one thing is for sure- consumers want easy access to their groceries. Grocery eCommerce is booming. The evolution of home delivery is also fuelling growth. According to a Cowen & Company report, sales at leading grocers (Walmart, Kroger, Amazon, Target, Albertsons, and Costco) grew …
Grocery eCommerce – Revenue Generating strategies for online retailers Read More »
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