Imagine a shopper browsing a brand’s website, saving items to their cart on a mobile app, and later picking up their order in-store. This seamless connection across multiple touchpoints embodies the power of an omnichannel strategy. For brands today, the goal is clear: deliver a cohesive, immersive experience that captivates customers across every platform. What …
How Brands Can Use Omnichannel to Retain Customers Read More »
As an Amazon seller in today’s competitive landscape, it’s easy to feel discouraged when it comes to promotions and advertising. Margins are getting tighter, production costs are soaring, and your efforts may yield different results. But what if there was a way to capitalize on your promotional activities and achieve long-lasting benefits? Enter the Amazon …
Amazon Halo Effect: Why it Matters and How to Capitalize on It Read More »
Introduction If we discuss what Artificial Intelligence is, a few might start thinking about robots, while on the other hand, some might elaborate more on advanced technologies coming up in alignment with AI and big data. Artificial intelligence has revolutionized how businesses work and will continue to do so. Focusing more on AI’s involvement in …
The Rise of AI: How to Stay Ahead in the Landscape of eCommerce Read More »
In 2022, the global e-commerce market for subscriptions was worth $96.61 billion. By 2028, it is anticipated that the market value will increase to $2,419,69 billion, and in the USA, by 2023, subscription e-commerce is expected to generate over 38 billion dollars in revenue. Subscription e-commerce has become a popular way of purchasing goods and …
Prime Day is around the corner, and everyone is gearing up for it. Amazon’s Prime Day sale has always been one of the most anticipated eCommerce events globally. Did you know that Prime Day 2022 sold over 300 million items? This 2-day sale event is set to be held on July 11-12 in the USA …
Prime Day 2023: A Guide to Optimize Content for Growth Read More »
In today’s fast-paced and ever-evolving digital landscape, businesses constantly seek new strategies to achieve sustainable growth. The rapid advancements in technology, coupled with the shifting preferences of consumers, have created a dynamic and highly competitive environment for digital commerce. In such a landscape, a holistic approach to growth is crucial to stay ahead of the …
Total Growth Accountability: Navigating Digital Commerce Realities Read More »
The biggest and most awaited event for the brands and shoppers – Prime Day 2023 is just around the corner.The annual event by Amazon is the most awaited and comprehensive one. Ad strategy can scale up your revenue when scripted strategically. Statistics indicate that global consumers spent over $12 billion in just two days in …
Prime Day 2023: Maximize Your Amazon Ad Strategy For Optimum Sales Read More »
In 2019, Amazon unveiled its Instagram-like platform, “Amazon Posts,” exclusively for registered sellers and brands. Still, in its beta phase, this innovative initiative aims to revolutionize the eCommerce industry by seamlessly blending online retailing with social media engagement. Below is an up-to-date guide explaining Amazon posts and how to use them to your advantage. Amazon …
As the eCommerce industry continues to grow at an unprecedented pace, it has become crucial for businesses to stay ahead of the game and ensure their online presence is solid and competitive. It is like a race; if you stand still, you will be lapped by your competitors. It is essential to keep moving forward …
Building a Robust Digital Shelf Analytics Framework Read More »
Introduction Are you facing issues with the listed products? Are you not reaching the expected conversion rate? Are you unaware of whether the product content is optimized? Is the product or brand visible on the first page? Is the content effective enough to drive conversions? Did you know that even low-quality images can turn customers …
How Product Content Optimization Maximizes Brands’ Shelf Share Read More »
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