Think about the vast world of online shopping, where Amazon is the big boss. Brands face both exciting chances and tough challenges here. Imagine this scenario: You hold a unique strand that intertwines the price of your product with its pull on potential buyers. Understanding this intricate interplay between pricing and demand is not just …
You’ve launched your product on Amazon, and it has everything a customer could want. A precise description, competitive price, and even a few solid reviews. But you are still struggling to tap the right audience. In a marketplace as competitive as Amazon, even the best products need visibility to stand a chance. That’s where Amazon …
Amazon Ppc Advertising Fails: 11 Common Mistakes To Avoid Read More »
As an Amazon seller in today’s competitive landscape, it’s easy to feel discouraged when it comes to promotions and advertising. Margins are getting tighter, production costs are soaring, and your efforts may yield different results. But what if there was a way to capitalize on your promotional activities and achieve long-lasting benefits? Enter the Amazon …
Amazon Halo Effect: Why it Matters and How to Capitalize on It Read More »
Prime Day is around the corner, and everyone is gearing up for it. Amazon’s Prime Day sale has always been one of the most anticipated eCommerce events globally. Did you know that Prime Day 2022 sold over 300 million items? This 2-day sale event is set to be held on July 11-12 in the USA …
Prime Day 2023: A Guide to Optimize Content for Growth Read More »
Amazon is a trusted platform for consumers to find products and services. This makes the company an excellent platform for vendors to market their products and create demand. Unlike Google or Bing, where online traffic is funneled toward the storefront of your competitors, Amazon allows you to direct that traffic directly to your website and …
Everything You Need to Know About Amazon Marketing Stream Read More »
More than 300 million people use Amazon each month globally, and the United States alone has more than 148 million Prime subscribers. If you are a seller, advertising on Amazon Video may do wonders for your brand, traffic, clicks, and ultimately, sales. This is a powerful way to reach customers and help them make informed …
Amazon Video Advertising – A Detailed Guide For Sellers Read More »
Generic – 1. How do I increase my Amazon sales? Amazon offers a wide variety of services designed to boost sales. Using Fulfillment by Amazon (FBA) to offer Prime shipping to customers is a great way to attract Prime members. Furthermore, you can: 2. What is the Buy Box? A “Buy Box” is a designated …
Amazon FAQs: Top questions answered by Paxcom’s experts Read More »
As eCommerce sales events are becoming a bigger and bigger part of the shopping calendar, you can no longer afford to ignore them. You need a strategy that helps your online business stand out from the crowd and profit from any event – ‘August’ is one such month with so many festivities and sales that …
August eCommerce Holiday Prep 2022: Winning strategies Read More »
Prime day sale is right around the corner! The Dates are out: July 12- 13 for the US and India, 23rd-34th July, and possibly this year’s revenue may surpass last year’s record of $6.8 billion in sales. This is an excellent opportunity for you to get some deals on Amazon Prime Day and the days …
For the past several years, online marketplaces have been the talk of the consumer industry, yet many brands struggle to gain a foothold in these outranked markets. Considering that U.S. eCommerce marketplaces are the second largest in the world. Each year, Amazon, eBay, and Etsy grow in popularity, driven by significant changes in consumer behavior. …
Brand’s Guide to Competing in U.S. E-Commerce Marketplaces Read More »
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