3.3 SEA Checklist
Southeast Asia continues to emerge as a dominant market for eCommerce growth, with double-digit sales events like the 3.3, 9.9, 7.7, and 11.11 sales offering brands a chance to tap into the region’s growing middle class. In 2024, the Southeast Asian eCommerce market was valued at US$159 billion, with Shopee and Lazada leading the charge …