Remember Sarah, who successfully launched her eCommerce website, expanded her presence to major marketplaces, and leveraged digital shelf analytics to track performance? But having a great product and a well-optimized store is only half the battle. The real challenge? Getting customers to buy.
As Sarah steps into the next phase of her journey—eCommerce Product Marketing—she realizes that simply listing products isn’t enough. In a highly competitive landscape, she needs to craft a perfect funnel strategy that attracts, engages, and converts shoppers at every stage of their buying journey.
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Introduction to a Perfect Funnel Strategy: Deals, Offers & Promotions
To turn visitors into loyal customers, Sarah must implement a strategic marketing funnel that guides potential buyers through:
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Awareness: Capturing attention through social media ads, influencer marketing, and SEO.
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Consideration: Engaging users with personalized recommendations, email campaigns, and retargeting ads.
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Conversion: Driving urgency with deals, offers, and promotions—the key to increasing sales.
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Retention: Building loyalty through exclusive discounts, rewards programs, and post-purchase engagement.
Deals and promotions aren’t just about slashing prices—they’re about smart positioning, psychological triggers, and data-driven offers that create a compelling reason to buy now.
Now, let’s help Sarah craft the ultimate eCommerce promotional strategy to maximize conversions and boost revenue.
Crafting A Robust eCommerce Product Marketing Funnel Strategy to Market Your Products
The question of how to effectively market your products in the highly competitive eCommerce landscape is crucial. We are here to help! This guide explores various eCommerce product marketing techniques, including attractive coupons and eCommerce promotions, designed to enhance the shopping experience and drive sales.
Promotional offers and discounts yield the highest return on investment when aligned with the right eCommerce product marketing strategy. This approach helps build customer relationships and increases sales conversion rates. Below, we explore some of the most effective promotional strategies that enable eCommerce brands to boost sales and differentiate themselves in an ever-growing marketplace.
Effective eCommerce Product Marketing Strategies
In today’s fast-paced digital world, traditional marketing methods are no longer sufficient. New eCommerce promotional strategies are required to attract modern, digitally savvy bargain hunters. Let’s explore them:
1. Marketing Products with Coupons
(a) Signup Coupons
Encouraging first-time visitors to sign up with a signup coupon (e.g., 10% off the first order, free credits, or free shipping) fosters customer engagement and sets the stage for future purchases.
(b) Mobile Coupons
As of 2024, there are approximately 4.88 billion unique smartphone users globally, accounting for about 60.42% of the global population (Statista, 2024). Mobile-based eCommerce promotions are increasingly effective due to the widespread adoption of smartphones. Brands use single-use mobile coupons to engage on-the-go shoppers, enhancing purchase convenience and retention.
(c) Coupon Codes
Coupon codes remain a tried-and-tested method to drive sales. Various types include:
- Repeat Purchase Coupons: Offering a 10% off the next purchase incentivizes loyalty and increases customer lifetime value.
- Influencer Marketing Coupons: Partnering with influencers to share exclusive codes expands brand reach and builds trust.
- Abandoned Cart Discounts: With 70% of carts abandoned before checkout (Baymard Institute, 2024), a timely discount reminder can convert lost sales.
2. Free Shipping Offers
Consumers love the word “free,” making free shipping a compelling incentive. Research shows that 79% of consumers prefer free shipping over fast delivery (Retail TouchPoints, 2024). Brands can offset costs by setting minimum order values or offering expedited options at a premium.
Popular implementations include:
- Free shipping over a certain purchase amount.
- Limited-time free shipping during peak sales seasons.
- Loyalty program members receive free shipping benefits.
Do you know what Amazon Prime, Flipkart Plus, and Flipkart Premium have most in common? These services offer free shipping to their customers, along with a few extra benefits.
3. Creating Urgency with Flash Sales
Flash sales create FOMO (fear of missing out), driving impulsive buying behavior. A 2024 industry report found that 62% of business owners reported flash sales outperforming regular promotions, with increased engagement and conversion rates (Monetate, 2024). Effective strategies include:
- Registration Flash Sales: Pre-registering participants ensures sufficient inventory and demand prediction.
- VIP Flash Sales: Offering exclusive early access to registered users builds brand loyalty and increases engagement.
4. Leverage Flipkart and Amazon Deals & Offers
Amazon and Flipkart promotions significantly impact sales. Key offerings include:
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Promotion/Feature |
Description |
Eligibility |
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Amazon Lightning Deals |
Time-limited promotions that drive engagement and sales, with up to a 72% sales boost. |
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Amazon Deal of the Day |
One-day-only discounts appear at the top of Amazon’s Deals page, enhancing brand visibility and conversion rates. |
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Amazon Subscribe & Save |
Allows customers to schedule recurring deliveries at a discount, enhancing customer retention, with a 10-35% sales increase. |
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Flipkart Big Billion Days |
One of India’s largest shopping festivals, similar to Amazon’s Prime Day, with massive spikes in traffic and conversions. |
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Flipkart SuperCoins & Exchange Offers |
SuperCoins reward system and exchange offers to boost sales and increase repeat purchases. |
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5. Get Extravagant with BOGO Deals
Buy One, Get One (BOGO) deals are powerful incentives that encourage bulk purchases and maximize order value. Flexible variations include:
- “Buy Three, Get Two at 20% Off”
- Bundled complementary products, such as shampoo with conditioner
- BOGO offers to promote:
- Up-selling and cross-selling
- Introduce customers to new products
- Provide valuable data on customer purchasing behavior
6. Seasonal Promotions & Festive Event Sales
Capitalizing on seasonal shopping trends is a key eCommerce product marketing strategy. Major annual sales events include:
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- Amazon Prime Day & Flipkart’s Big Billion Days
- Myntra End-of-Season-Sale, Nykaa Pink Friday Sale
- Southeast Asia’s 9.9 & 11.11 Mega Sales
- Holiday Discounts (Christmas, Black Friday, Diwali, etc.
Offering higher-than-usual discounts during these periods attracts both existing and new customers, increasing brand exposure.
- Beta Launch: A Level Playing Field
The global beta testing software market was valued at USD 5.1 billion in 2023 and is projected to grow at a CAGR of 14.6% through 2029 (Beta Testing Market Report, 2019-29)
In today’s fast-paced market, customer feedback and engagement have become vital components of successful product development and marketing strategies. Here’s how beta launches embody this new generation
- Early Feedback and Risk Reduction: Beta launches gather crucial user feedback early, helping to spot and fix issues before the official release, thus minimizing risks and ensuring a successful launch.
- Customer Engagement and Data Insights: Beta launches engage customers in the development process, fostering loyalty, and providing valuable data-driven insights to fine-tune products and marketing strategies.
- Generating Buzz and Competitive Advantage: Releasing beta versions creates excitement and anticipation, generating buzz and giving companies a competitive edge by delivering superior products that meet customer expectations.
- Inclusivity and Equal Opportunities: Beta launches level the playing field by enabling small businesses to compete with larger companies, empowering users, and encouraging innovation through diverse feedback and community building.
Closing Thoughts
Promoting your eCommerce products with discounts and other offers isn’t a new eCommerce marketing strategy by any stretch of the imagination. But it is still as effective as ever.
Only customized eCommerce campaigns will work if geared both toward your audience’s expectations and your overall business goals. At Paxcom, we have a team of advertising strategists to assist you in planning, executing, and auditing promotional strategies that are aligned with your brand’s goals and budget. In addition, our team keeps a close eye on trends, best practices, and competition activities to find new business opportunities within the relevant category and help build event calendars for planning promotions and for mapping opportunities. To market your product in the array of competition, having a solid eCommerce marketing plan can take you a long way toward success and sales.
