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Can Optimized Images Help Brands Increase Conversions on E-commerce Platforms?

With easy and faster access to the internet, the trend of online shopping has grown dramatically over time, with 75 percent of consumers relying on online purchases (Deccan Herald, n.d.). With the changing times, customers are increasingly relying on visual representations while making purchase decisions. 86% of respondents reported being influenced by the product images …

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Brand’s Importance to rank at the top in search results and role of Content Optimization

  When it comes to eCommerce platforms, there has been a substantial increase in users by nearly 76 percent (Indian express indulge, n.d.), and while there are more than 10,000 brands available on every e-Comm platform, ranking higher than your competition brand has become important, and everyone knows the customer is the king here and …

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Why is Customer Sentiment Analysis Important for Your Brand 

In the ever-evolving landscape of business, understanding your customers’ sentiments is no longer a luxury; it’s a necessity.  It’s not merely about analyzing words; it’s about unlocking the emotions and opinions hidden within them. A recent survey found that 40% of consumers form an opinion about a product by reading just one to three reviews. …

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