Are your PPC campaigns failing to deliver the results you expected? Don’t worry; you’re not alone. Many sellers need help with their Amazon Pay-Per-Click advertising efforts, often due to common mistakes that can be easily rectified. This blog will explore the most prevalent Amazon PPC advertising fails and provide actionable tips to avoid them. Importance …
Amazon Ppc Advertising Fails: Common Mistakes To Avoid Read More »
In the fast-paced world of e-commerce, where competition is fierce, and attention spans are short, brands are constantly searching for innovative strategies to captivate customers and drive sales. Recently, visual content has been integrated into digital commerce as a powerful means of accelerating performance and gaining a competitive edge. In this article, we explore the …
From Browsing to Buying: Accelerating Digital Commerce Performance with Visual Content Read More »
Omnichannel marketing is on the rise. Brands have started incorporating omnichannel strategies into their businesses for a better and enhanced customer experience. What is Omnichannel? A user engagement strategy in which a company provides customers or prospects with access to their products, offers, and support services across different channels, platforms, and devices. Recent research emphasizes …
How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Read More »
Introduction If we discuss what Artificial Intelligence is, a few might start thinking about robots, while on the other hand, some might elaborate more on advanced technologies coming up in alignment with AI and big data. Artificial intelligence has revolutionized how businesses work and will continue to do so. Focusing more on AI’s involvement in …
The Rise of AI: How to Stay Ahead in the Evolving Landscape of eCommerce Read More »
Prime Day is around the corner, and everyone is gearing up for it. Amazon’s Prime Day sale has always been one of the most anticipated eCommerce events globally. Did you know that Prime Day 2022 sold over 300 million items? This 2-day sale event is set to be held on July 11-12 in the USA …
Prime Day 2023: A Guide to Optimize Content for Growth Read More »
In today’s fast-paced and ever-evolving digital landscape, businesses constantly seek new strategies to achieve sustainable growth. The rapid advancements in technology, coupled with the shifting preferences of consumers, have created a dynamic and highly competitive environment for digital commerce. In such a landscape, a holistic approach to growth is crucial to stay ahead of the …
Total Growth Accountability: Navigating the New Realities of Digital Commerce Read More »
The biggest and most awaited event for the brands and shoppers – Prime Day 2023 is just around the corner.The annual event by Amazon is the most awaited and comprehensive one. Ad strategy can scale up your revenue when scripted strategically. Statistics indicate that global consumers spent over $12 billion in just two days in …
Prime Day 2023: How To Maximize Your Amazon Ad Strategy For Optimum Sales Read More »
With the rapid growth of online grocery shopping and delivery services, one thing is for sure- consumers want easy access to their groceries. Grocery eCommerce is booming. The evolution of home delivery is also fuelling growth. According to a Cowen & Company report, sales at leading grocers (Walmart, Kroger, Amazon, Target, Albertsons, and Costco) grew …
Grocery eCommerce – Revenue Generating strategies for online retailers Read More »
Generic – 1. How do I increase my Amazon sales? Amazon offers a wide variety of services designed to boost sales. Using Fulfillment by Amazon (FBA) to offer Prime shipping to customers is a great way to attract Prime members. Furthermore, you can: 2. What is the Buy Box? A “Buy Box” is a designated …
Amazon FAQs: Top questions answered by Paxcom’s experts Read More »
If you are a brand owner selling online or an employee trying to scale your online retail business, there must be times when you might have come across a digital shelf monitoring tool or are currently using one to get a sense of what is happening on the different platforms on which you are selling …
Digital Shelf Monitoring Solution: 8 Must-Have Features Read More »
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