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How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers

Omnichannel marketing is on the rise. Brands have started incorporating omnichannel strategies into their businesses for a better and enhanced customer experience.  What is Omnichannel?  A user engagement strategy in which a company provides customers or prospects with access to their products, offers, and support services across different channels, platforms, and devices. Recent research emphasizes …

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The Rise of AI: How to Stay Ahead in the Evolving Landscape of eCommerce

Introduction If we discuss what Artificial Intelligence is, a few might start thinking about robots, while on the other hand, some might elaborate more on advanced technologies coming up in alignment with AI and big data.  Artificial intelligence has revolutionized how businesses work and will continue to do so. Focusing more on AI’s involvement in …

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Total Growth Accountability: Navigating the New Realities of Digital Commerce

In today’s fast-paced and ever-evolving digital landscape, businesses constantly seek new strategies to achieve sustainable growth. The rapid advancements in technology, coupled with the shifting preferences of consumers, have created a dynamic and highly competitive environment for digital commerce. In such a landscape, a holistic approach to growth is crucial to stay ahead of the …

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Prime Day 2023: How To Maximize Your Amazon Ad Strategy For Optimum Sales

The biggest and most awaited event for the brands and shoppers – Prime Day 2023 is just around the corner.The annual event by Amazon is the most awaited and comprehensive one. Ad strategy can scale up your revenue when scripted strategically.  Statistics indicate that global consumers spent over $12 billion in just two days in …

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Grocery eCommerce – Revenue Generating strategies for online retailers

With the rapid growth of online grocery shopping and delivery services, one thing is for sure- consumers want easy access to their groceries. Grocery eCommerce is booming. The evolution of home delivery is also fuelling growth. According to a Cowen & Company report, sales at leading grocers (Walmart, Kroger, Amazon, Target, Albertsons, and Costco) grew …

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5 Benefits of working with an eCommerce Agency

In this fast-paced digital world, the role of eCommerce agencies has become extensive as per the increasing demands. The agency handles its clients’ business along with keeping track of the market trends. When we talk about eCommerce, we are aware of the industry’s plethora of opportunities and fields.  eCommerce is an expansive term on its …

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