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Can Optimized Images Boost Brand Conversions on E-commerce Platforms?

Blog / By admin / May 3, 2021 January 13, 2025

In today’s visually-driven digital landscape, compelling images are essential for capturing consumer attention. Imagine an online store without product photos – a bland and uninspiring experience. High-quality visuals are crucial for engaging customers and driving sales. Do you know that a whopping 1 million people use Google images on a daily basis, and they make …

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Content Optimisation: 3 Ways to Expedite Your Organic Ranking

Uncategorized / By admin / April 20, 2021 July 30, 2025

Imagine doing everything you can to expedite your product’s performance but still not getting the desired results. eCommerce has observed substantial growth over the past few years and will continue to do so in the near future. With a plethora of opportunities and competition, it is important for a brand to step up its game …

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How Out of Stock leads to Sales Loss and Shift to Competition brands?

Content / By admin / April 13, 2021 December 31, 2024

Imagine this: A loyal customer searches for their favorite skincare product on the e-commerce platforms, only to find it out of stock. Frustrated and unable to wait, they quickly choose a competing brand or head to another platform. What starts as a temporary inconvenience for the shopper becomes a long-term problem for the brand—a lost …

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Understanding A+ Content: A Comprehensive Guide for Amazon

Content / By admin / November 27, 2020 June 29, 2025

What is A+ content? Amazon’s A+ content is one of the most effective tools for brands selling their products on Amazon, which allows them to call out product features in an advanced way, including a detailed description of the product, the benefits of using it, a brand story, customer testimonials, high-quality images and banners, and …

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Why is Customer Sentiment Analysis Important for Your Brand?

Blog, Product Review Analysis / By admin / September 5, 2016 May 1, 2024

In the ever-evolving landscape of business, understanding your customers’ sentiments is no longer a luxury; it’s a necessity. It’s not merely about analysing words; it’s about unlocking the emotions and opinions hidden within them. According to a report by Market Research Future, the global sentiment analysis market is expected to reach USD 6.3 billion by …

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Overcoming eCommerce challenges Faced By Sellers in India

Account Reconciliation / By admin / July 26, 2016 December 18, 2024

Challenges are often a business’s best teachers, even if they feel overwhelming at first. In the fast-paced eCommerce industry, how you navigate these can make or break your success. With over a decade of expertise, Paxcom has mastered the art of turning challenges into growth opportunities. From driving visibility to optimizing your presence across platforms, …

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Boost Your E-Tail Strategy: Pricing Intelligence and MAP Compliance

Ecommerce marketing / By admin / July 21, 2016 January 13, 2025

Introduction Price remains the major sales agent driving a customer’s final purchase decision. According to a recent survey by Retail Dive in 2023, “72% of consumers rate price as the biggest reason to shop from where they do.” For Indian consumers, 37% prefer to purchase online, as products available online have better prices compared to …

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How to avoid Account Suspension on Marketplaces

Multichannel Orders, Account Reconciliation, Inventory Control, Supply Chain Solution / By admin / July 15, 2016 February 14, 2025

A business owner ran a successful business online, but one day he received an email stating that his account had been suspended due to poor performance. He was astonished and felt helpless, as according to him, the business was at its peak with prompt shipping and top-notch customer service. He gathered his thoughts and started …

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Guide For Brands Managers to Manage Online Product Reviews Smartly

Merchandising Solutions, Product Review Analysis / By admin / July 5, 2016 September 20, 2023

Are you wondering how your consumers buy a product online? How you proceed?? Let me tell you how I make my decisions to purchase and I strongly believe most of your consumers would be following the same steps Search Search on google / amazon (Mostly by required features eg. Hard wood shoe rack or …

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Ways to Attract Customers to Shop Online

Merchandising Solutions, Promotions-Planning / By admin / June 24, 2016 May 19, 2025

The global eCommerce market is projected to reach $7.4 trillion by 2025, with online sales accounting for 24% of all retail transactions. Imagine a small online store selling handcrafted jewelry. Just a few years ago, it thrived on organic traffic and word-of-mouth referrals. Now, with countless competitors emerging daily, sales have fluctuated, and customer acquisition …

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