You’ve got the products, the ambition, and the blueprint. But here’s the million-dollar question: Should you sell on Amazon or eBay? Both platforms dominate global eCommerce, yet the seller journey, consumer behavior, and success levers are fundamentally different. Introduction: In this guide, we decode what it truly takes to thrive on Amazon and eBay in …
How to Succeed on Amazon vs. eBay: A Seller’s Guide Read More »
Search Just Had Its Midlife Crisis (And Your Brand Wasn’t Invited to Therapy) Picture this: It’s 2019. You’re optimizing for position #3 on Google, celebrating a 2% CTR improvement, and your biggest worry is whether voice search will ever really take off. Cut to today, your customers are having entire conversations with ChatGPT about your …
Win the AI shelf with GEO (Generative Engine Optimization) Read More »
Amazon Prime Day 2025 isn’t just longer—it’s smarter. Running from July 8–11 in the USA and July 12–14 in India, this four-day event marks Amazon’s biggest Prime Day yet. With extended deal drops, massive audience reach, and increased buyer intent, brands that plan ahead and execute with agility will see outsized gains. This guide breaks …
Amazon Prime Day 2025: Maximizing Amazon Ad Strategy For Optimum Sales Read More »
By 2025, Q-Commerce will account for 25% of global e-commerce, driven by AI, hyperlocal networks, and 15-minute delivery expectations. Brands that fail to reimagine their digital shelf strategies risk obsolescence. This blog unveils a proprietary framework for leveraging Digital Shelf Optimization (DSO) and Analytics (DSA) to future-proof your Q-Commerce operations, backed by actionable 2025 predictions. …
Amazon Prime Day 2025 Content Strategy: How to Optimize Listings for Sales & Visibility Read More »
Who would’ve thought we’d be living in a world where everything you need is just a tap away? Whether it’s last-minute ingredients to rescue your half-cooked pasta, a toy to calm your little one mid-meltdown, or snacks for an impromptu gathering with friends—skipping it isn’t an option, and now it doesn’t have to be. This …
Quick Commerce Edition: A Guide to Swiggy Instamart Ads Read More »
Launched a new product on Flipkart, only to find it buried beneath a sea of competitors? Despite having a competitive price and strong features, product sales are stagnant. Well, this is a common challenge for brands, but the solution lies in understanding how customers discover, engage with, and ultimately purchase products. The eCommerce landscape on …
Leveraging Digital Shelf Analytics to Optimize Flipkart’s Sales Funnel Read More »
What if your physical shelf was invisible to your digital shopper? With consumers increasingly shopping across both digital and physical touchpoints, that disconnect is costing brands millions. According to Klarna’s Shopping Pulse report, 83% of consumers do their research online before going to a physical store. While in-store, 72% of shoppers use their smartphones to …
Bridging the Gap Between Online and Offline Shelf with Data Analytics Read More »
Disclaimer:This blog is for informational purposes only and reflects my understanding of Amazon’s AI evolution. The content may not be fully accurate or up to date. All trademarks and intellectual property mentioned belong to their respective owners. Introduction to Amazon Artificial Intelligence Imagine logging into Amazon and searching for “best running shoes for beginners.” Instead …
Revolution of Amazon’s AI in the eCommerce Industry Read More »
TL;DR Flipkart Brand Stores give brands a dedicated storefront to showcase their full product portfolio and brand identity. They improve visibility, trust, and discoverability by centralizing all brand offerings in one official destination.Brands can drive external traffic, enable cross-selling, and strengthen customer engagement. Performance insights help optimize content, layouts, and assortment decisions.When used strategically, Brand …
Flipkart’s Brand Stores: A New Era of Online Brand Engagement Read More »
Introduction The explosion of eCommerce data has made it challenging for brands to extract meaningful insights. You’ve most likely heard phrases like “Data is the ultimate key,” “Data is the new oil,” and “Data is currency.” Data is everywhere—we are so surrounded by it that there is no escape. The eCommerce Data Deluge: Too Much …
From Data Overload to Strategic Insights: How to Simplify Complex eCommerce Metrics Read More »
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