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Answer Engine Optimization vs Generative Engine Optimization

AEO vs GEO: What’s the Difference and Why It Matters Search is no longer just about rankings. In 2025, discovery itself changed. Shoppers are increasingly finding answers, product recommendations, and comparisons through answer engines and generative AI tools, not just traditional search results. Whether it’s a quick “best sunscreen for sensitive skin” query or a …

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What is Digital Shelf Monitoring? Guide for Brands

Digital shelf monitoring is the practice of tracking and analyzing how products appear, perform, and compete across online retail channels—covering stock availability, content accuracy, pricing, search visibility, and customer reviews. What is Digital Shelf Monitoring? Digital shelf monitoring is the continuous process of tracking product visibility, content accuracy, pricing, availability, and reviews across eCommerce platforms. …

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The End of Linear Customer Journeys

Customer insight / By admin / January 30, 2026 January 30, 2026

Why Modern Discovery Looks More Like a Pinball Machine Than a Funnel For decades, marketers designed customer journeys as a straight line. Awareness → Consideration → Conversion. It was neat. Predictable. Easy to map in decks. It is also increasingly detached from how decisions are actually made today. Modern discovery doesn’t move forward step by …

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Why AEO & GEO Matters For eCommerce Brands & How It Impacts Visibility and Sales

AEO / By admin / December 31, 2025 December 31, 2025

TL;DR: Google is still where users browse and compare; AI search is where decisions are increasingly shaped. While AI-driven traffic remains smaller in absolute volume today, its influence is growing faster than any other discovery layer. ChatGPT crossed 800M+ weekly active users, AI-generated answers now appear in 15–30% of commercial queries (by category), and referral …

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2026 eCommerce and AI Trends: 9 Non-Negotiables for Brands

AI / By admin / December 29, 2025 December 31, 2025

TL;DR By 2026, AI in eCommerce will move from enablement to execution, becoming the core layer driving personalization, retail media optimization, predictive analytics, and digital shelf intelligence. In 2025 alone, over 77% of commerce professionals used AI daily, accelerating adoption across pricing, inventory planning, content optimization, and campaign management. AI-powered personalization now influences nearly half …

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Amazon Rufus AI Explained: How Amazon’s AI Chooses Products (And What Sellers Must Do)

AI / By admin / December 18, 2025 December 22, 2025

TL;DR Amazon Rufus is a conversational shopping assistant that recommends products based on user intent and needs, not keyword matching. It works with Amazon’s backend AI system, Cosmos, which interprets product data using semantic understanding. Sellers must shift from keyword-heavy SEO to context-rich product data, structured backend attributes, and image clarity to remain visible in …

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What Is a MAP Policy and Why It Matters for Your Brand

Map Policy / By admin / December 14, 2025 January 31, 2026

A MAP policy sets the lowest price your retailers can show in public. They may sell lower in private, but they cannot display a lower price on their website or ad. This keeps your pricing stable and slows down the slide into discount battles. What Is a Minimum Advertised Price (MAP)? A MAP policy is …

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The New Shelf is Invisible: Winning AI Recommendations in CPG

AI / By admin / December 10, 2025 December 10, 2025

Ever been stuck pumping budget into your Black Friday Cyber Monday campaigns and still seeing weak performance? You tweak keywords, adjust bids, refresh creatives, and yet the results barely move. You increase the budget hoping BFCM finally delivers — but the cycle repeats. For eCommerce brands heading into Black Friday Cyber Monday 2025, this scenario …

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Strategies for Black Friday Cyber Monday 2025

E-Commerce Trends / By admin / November 25, 2025 December 10, 2025

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Amazon Digital Shelf Analytics with Kinator

Amazon / By admin / September 10, 2025 September 10, 2025

You’ve got the products, the ambition, and the blueprint. But here’s the million-dollar question: Should you sell on Amazon or eBay? Both platforms dominate global eCommerce, yet the seller journey, consumer behavior, and success levers are fundamentally different. Introduction: In this guide, we decode what it truly takes to thrive on Amazon and eBay in …

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