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Amazon Rufus AI Explained: How Amazon’s AI Chooses Products (And What Sellers Must Do)

AI / By admin / December 18, 2025 December 22, 2025

TL;DR Amazon Rufus is a conversational shopping assistant that recommends products based on user intent and needs, not keyword matching. It works with Amazon’s backend AI system, Cosmos, which interprets product data using semantic understanding. Sellers must shift from keyword-heavy SEO to context-rich product data, structured backend attributes, and image clarity to remain visible in …

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What Is a MAP Policy and Why It Matters for Your Brand

Map Policy / By admin / December 14, 2025 December 18, 2025

A MAP policy sets the lowest price your retailers can show in public. They may sell lower in private, but they cannot display a lower price on their website or ad. This keeps your pricing stable and slows down the slide into discount battles. What Is a Minimum Advertised Price (MAP)? A MAP policy is …

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The New Shelf is Invisible: Winning AI Recommendations in CPG

AI / By admin / December 10, 2025 December 10, 2025

Ever been stuck pumping budget into your Black Friday Cyber Monday campaigns and still seeing weak performance? You tweak keywords, adjust bids, refresh creatives, and yet the results barely move. You increase the budget hoping BFCM finally delivers — but the cycle repeats. For eCommerce brands heading into Black Friday Cyber Monday 2025, this scenario …

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Strategies for Black Friday Cyber Monday 2025

E-Commerce Trends / By admin / November 25, 2025 December 10, 2025

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Amazon Digital Shelf Analytics with Kinator

Amazon / By admin / September 10, 2025 September 10, 2025

You’ve got the products, the ambition, and the blueprint. But here’s the million-dollar question: Should you sell on Amazon or eBay? Both platforms dominate global eCommerce, yet the seller journey, consumer behavior, and success levers are fundamentally different. Introduction: In this guide, we decode what it truly takes to thrive on Amazon and eBay in …

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How to Succeed on Amazon vs. eBay: A Seller’s Guide

Amazon vs ebay / By admin / September 8, 2025 September 10, 2025

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Win the AI shelf with GEO (Generative Engine Optimization)

GEO / By admin / September 5, 2025 September 8, 2025

Search Just Had Its Midlife Crisis (And Your Brand Wasn’t Invited to Therapy) Picture this: It’s 2019. You’re optimizing for position #3 on Google, celebrating a 2% CTR improvement, and your biggest worry is whether voice search will ever really take off. Cut to today, your customers are having entire conversations with ChatGPT about your …

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Amazon Prime Day 2025: Maximizing Amazon Ad Strategy For Optimum Sales

Support articles / By admin / July 3, 2025 August 20, 2025

Amazon Prime Day 2025 isn’t just longer—it’s smarter. Running from July 8–11 in the USA and July 12–14 in India, this four-day event marks Amazon’s biggest Prime Day yet. With extended deal drops, massive audience reach, and increased buyer intent, brands that plan ahead and execute with agility will see outsized gains. This guide breaks …

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Amazon Prime Day 2025 Content Strategy: How to Optimize Listings for Sales & Visibility

Support articles / By admin / July 2, 2025 August 6, 2025

By 2025, Q-Commerce will account for 25% of global e-commerce, driven by AI, hyperlocal networks, and 15-minute delivery expectations. Brands that fail to reimagine their digital shelf strategies risk obsolescence. This blog unveils a proprietary framework for leveraging Digital Shelf Optimization (DSO) and Analytics (DSA) to future-proof your Q-Commerce operations, backed by actionable 2025 predictions. …

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Quick Commerce Edition: A Guide to Swiggy Instamart Ads

Quick Commerce / By admin / May 26, 2025 May 26, 2025

Who would’ve thought we’d be living in a world where everything you need is just a tap away? Whether it’s last-minute ingredients to rescue your half-cooked pasta, a toy to calm your little one mid-meltdown, or snacks for an impromptu gathering with friends—skipping it isn’t an option, and now it doesn’t have to be. This …

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