Celebrations are near, and it is one of the most euphoric times for both the customers and brand owners. The most popular pick is Dusshera and Diwali. And what do people love to do during the holiday season? Shopping! During the peak event season, online traffic reaches a record high. As the number of online …
Decoding Indian eCommerce Strategy For The Greatest Festive Showdowns Read More »
When people worldwide are sure of spending on holidays, only 4% know or have decided what they’ll purchase; the rest, 96%, decide on the spot, according to the Roi Revolution. Isn’t that great? If you see it from a seller’s point of view, this is your door to a wonderland. The other important aspect …
7 Effective eCommerce content strategies for the Holiday season Read More »
Introduction Meet Sarah, an ambitious entrepreneur who has always dreamed of launching her own online store. With a great product idea and a vision for success, she embarks on the journey of building an eCommerce website. However, as she dives into the process, she realizes the complexities involved—choosing a domain name, setting up hosting, selecting …
Different eCommerce business models are flourishing, with retail sales expected to account for 23% and global eCommerce revenue expected to reach $5.5 trillion by 2027. Markets are thriving, and so are digital users. The user penetration rate will hit 63.2% by 2028. Amid all this, getting excited or having high hopes is usual, but it …
Introduction Price remains the major sales agent driving a customer’s final purchase decision. According to a recent survey by Retail Dive in 2023, “72% of consumers rate price as the biggest reason to shop from where they do.” For Indian consumers, 37% prefer to purchase online, as products available online have better prices compared to …
Boost Your E-Tail Strategy: Pricing Intelligence and MAP Compliance Read More »
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