Customer insight

Answer Engine Optimization vs Generative Engine Optimization

AEO vs GEO: What’s the Difference and Why It Matters Search is no longer just about rankings. In 2025, discovery itself changed. Shoppers are increasingly finding answers, product recommendations, and comparisons through answer engines and generative AI tools, not just traditional search results. Whether it’s a quick “best sunscreen for sensitive skin” query or a …

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What is Digital Shelf Monitoring? Guide for Brands

Digital shelf monitoring is the practice of tracking and analyzing how products appear, perform, and compete across online retail channels—covering stock availability, content accuracy, pricing, search visibility, and customer reviews. What is Digital Shelf Monitoring? Digital shelf monitoring is the continuous process of tracking product visibility, content accuracy, pricing, availability, and reviews across eCommerce platforms. …

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The End of Linear Customer Journeys

Customer insight / By admin / January 30, 2026 January 30, 2026

Why Modern Discovery Looks More Like a Pinball Machine Than a Funnel For decades, marketers designed customer journeys as a straight line. Awareness → Consideration → Conversion. It was neat. Predictable. Easy to map in decks. It is also increasingly detached from how decisions are actually made today. Modern discovery doesn’t move forward step by …

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How AI and Analytics Are Redefining Consumer Insight

Customer insight / By admin / March 12, 2025 August 7, 2025

Did you know that nearly 80% of new product launches fail, despite brands spending months on surveys and focus groups? Why does this happen? Traditional methods often capture what consumers say—but not what they truly feel or what they’ll actually do in the future. Enter AI and analytics, which are transforming how brands identify patterns …

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