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Paxcom

Can Optimized Images Boost Brand Conversions on E-commerce Platforms?

In today’s visually-driven digital landscape, compelling images are essential for capturing consumer attention. Imagine an online store without product photos – a bland and uninspiring experience. High-quality visuals are crucial for engaging customers and driving sales. Do you know that a whopping 1 million people use Google images on a daily basis, and they make …

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Customer Sentiment Analysis

Why is Customer Sentiment Analysis Important for Your Brand?

In the ever-evolving landscape of business, understanding your customers’ sentiments is no longer a luxury; it’s a necessity. It’s not merely about analysing words; it’s about unlocking the emotions and opinions hidden within them. According to a report by Market Research Future, the global sentiment analysis market is expected to reach USD 6.3 billion by …

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