Paxcom

AEO GEO Blog

Why AEO & GEO Matters For eCommerce Brands & How It Impacts Visibility and Sales

TL;DR:  Google is still where users browse and compare; AI search is where decisions are increasingly shaped. While AI-driven traffic remains smaller in absolute volume today, its influence is growing faster than any other discovery layer. ChatGPT crossed 800M+ weekly active users, AI-generated answers now appear in 15–30% of commercial queries (by category), and referral …

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e commerce and AI trends

2026 eCommerce and AI Trends: 9 Non-Negotiables for Brands

TL;DR By 2026, AI in eCommerce will move from enablement to execution, becoming the core layer driving personalization, retail media optimization, predictive analytics, and digital shelf intelligence. In 2025 alone, over 77% of commerce professionals used AI daily, accelerating adoption across pricing, inventory planning, content optimization, and campaign management. AI-powered personalization now influences nearly half …

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Amazon Rufus

Amazon Rufus AI Explained: How Amazon’s AI Chooses Products (And What Sellers Must Do)

TL;DR  Amazon Rufus is a conversational shopping assistant that recommends products based on user intent and needs, not keyword matching. It works with Amazon’s backend AI system, Cosmos, which interprets product data using semantic understanding. Sellers must shift from keyword-heavy SEO to context-rich product data, structured backend attributes, and image clarity to remain visible in …

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The new shelf

The New Shelf is Invisible: Winning AI Recommendations in CPG

Ever been stuck pumping budget into your Black Friday Cyber Monday campaigns and still seeing weak performance? You tweak keywords, adjust bids, refresh creatives, and yet the results barely move. You increase the budget hoping BFCM finally delivers — but the cycle repeats. For eCommerce brands heading into Black Friday Cyber Monday 2025, this scenario …

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Cyber Monday

Strategies for Black Friday Cyber Monday 2025

Ever been stuck pumping budget into your Black Friday Cyber Monday campaigns and still seeing weak performance? You tweak keywords, adjust bids, refresh creatives, and yet the results barely move. You increase the budget hoping BFCM finally delivers — but the cycle repeats. For eCommerce brands heading into Black Friday Cyber Monday 2025, this scenario …

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Amazon digital shelf analytics

Amazon Digital Shelf Analytics with Kinator

You’ve got the products, the ambition, and the blueprint. But here’s the million-dollar question: Should you sell on Amazon or eBay? Both platforms dominate global eCommerce, yet the seller journey, consumer behavior, and success levers are fundamentally different. Introduction: In this guide, we decode what it truly takes to thrive on Amazon and eBay in …

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amazon-vs-ebay

How to Succeed on Amazon vs. eBay: A Seller’s Guide

You’ve got the products, the ambition, and the blueprint. But here’s the million-dollar question: Should you sell on Amazon or eBay? Both platforms dominate global eCommerce, yet the seller journey, consumer behavior, and success levers are fundamentally different. Introduction: In this guide, we decode what it truly takes to thrive on Amazon and eBay in …

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Amazon Prime Day

Amazon Prime Day 2025: Maximizing Amazon Ad Strategy For Optimum Sales

Amazon Prime Day 2025 isn’t just longer—it’s smarter. Running from July 8–11 in the USA and July 12–14 in India, this four-day event marks Amazon’s biggest Prime Day yet. With extended deal drops, massive audience reach, and increased buyer intent, brands that plan ahead and execute with agility will see outsized gains. This guide breaks …

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amazon Prime Day 2025

Amazon Prime Day 2025 Content Strategy: How to Optimize Listings for Sales & Visibility

By 2025, Q-Commerce will account for 25% of global e-commerce, driven by AI, hyperlocal networks, and 15-minute delivery expectations. Brands that fail to reimagine their digital shelf strategies risk obsolescence. This blog unveils a proprietary framework for leveraging Digital Shelf Optimization (DSO) and Analytics (DSA) to future-proof your Q-Commerce operations, backed by actionable 2025 predictions. …

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AI-at-amazon

Revolution of Amazon’s AI in the eCommerce Industry

Disclaimer:This blog is for informational purposes only and reflects my understanding of Amazon’s AI evolution. The content may not be fully accurate or up to date. All trademarks and intellectual property mentioned belong to their respective owners. Introduction to Amazon Artificial Intelligence  Imagine logging into Amazon and searching for “best running shoes for beginners.” Instead …

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