Digital shelf

Content-management

Retail Content Management Cheat Sheet for Indian eCommerce Marketplaces

We all know how content weaves a buyer’s journey- awareness, consideration, decision — and ultimately helps customers progress. As per Nielsen’s report, brands with compelling and optimized content on the eCommerce platform saw a boost in conversion by +40%. The addition of Rich media goes beyond the text content now: it includes videos, and enhanced …

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E-commerce profitable drivers: Digital Shelf Analytics

When someone walks into a brick-and-mortar store, they may or may not know precisely what they’re looking for. It may be that they are looking for a specific category of products or want a specific brand. They might need to ask an associate for help, or they may just head to the section they need …

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