The concept of multi-channel selling used to be a luxury or a forward-thinking experiment for ambitious brands. A few years ago, simply having your products listed on Amazon, a standalone Shopify site, and a brick-and-mortar storefront was considered a complete strategy. Today, that approach is dangerously outdated. Consumers do not think in terms of “channels,” …
A business owner ran a successful business online, but one day he received an email stating that his account had been suspended due to poor performance. He was astonished and felt helpless, as according to him, the business was at its peak with prompt shipping and top-notch customer service. He gathered his thoughts and started …
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