Amazon Rufus AI Explained: How Amazon’s AI Chooses Products (And What Sellers Must Do)
TL;DR Amazon Rufus is a conversational shopping assistant that recommends products based on user intent and needs, not keyword matching. It works with Amazon’s backend AI system, Cosmos, which interprets product data using semantic understanding. Sellers must shift from keyword-heavy SEO to context-rich product data, structured backend attributes, and image clarity to remain visible in …
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