Personal Care brand scales Amazon sales by 35% with Paxcom’s Support

Download PDF


Globally, the Personal Care industry is strong and is expected to expand significantly in the coming years. As per Statista, the personal care market will reach $154 billion by 2024 at a growth rate of 7.2%. In recent years, Personal care has exploded online, with convenience, competitive pricing, and a wide product selection. Online retail, however, still requires a strategic approach with plenty of room for growth.


  • How to grow the business on eCommerce?
  • Multiple AMS campaigns were running without timely optimization, which resulted in spend leaks and lower conversation rates.
  • Efficient strategies were needed to improve visibility & ROI both.

Paxcom’s Strategy:

  • Improvised account structure & allocated campaigns in specific portfolios as per their relevant category.
  • Multi-basket creation based on product categories
  • Reduced bids on non performing ASINs
  • Increase amplifiers on placements with high ROAS.
  • Targeted SD Campaigns on competition PDPs for NTB & more awareness.
  • Targeted Competition Products with High SP and Low Ratings to attract their audience.
  • Launched CPM SD campaigns, as this ad type gave good ROAS.
  • Added KWs with 0 orders in Negative Targeting for all campaigns to avoid spend leakage.
  • Target Competition products which have high ranking in particular categories for generating more awareness & slowly capture their audience.
  • Launched Automatic campaigns for ASINs and Keywords which have good conversion and added them in relevant campaigns



subscribe to our newsletter