Initial Challenges:
- Content and images Enrichment
- Lesser Campaign Relevancy
- Unable to Scale Sales
- Low Brand Visibility
- Low Organic Search Ranking
Paxcom’s approach to improving the category’s performance on Amazon-
- Updated primary images & A+ content across the platform, leading to higher conversion rates.
- Upgraded titles with relevant keywords that resulted in enhanced brand visibility across the multiple search terms.
- Introduced optimal keyword-rich content and backend search terms to improve the search result ranking.
- Tested & launched campaigns with no end date to improve the campaign relevancy.
- Designed and launched Sponsored Product campaigns for various product categories.
- Segmentation of campaigns based on the specific product type for upselling & cross-selling.
- Started separate campaigns with (Branded Keywords, Generic Keywords & Competition ASIN Targeting) to better analyze brand capabilities.
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