Case study

HipHop emerged as a dark horse in the nose strip category with a 90% search share on Amazon.

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About client:

HipHop Skincare is a growing name in the Indian skincare startup industry. A women-led company that manufactures and markets affordable personal care products, from blackhead removal strips, wax strips to make-up wipes, targeting multi-faceted women.


  • Wider targeting leading to lesser campaign relevancy
  • Spend leaks
  • Less Share-of-Voice (SOV)
  • Limited campaigns running with limited features


  • Launched all three types of campaigns by utilizing previous data. Ensured placement level optimization and visibility across the platform. 
  • Ensured visibility and that no time is wasted on irrelevant search terms every week, harnessed potential keywords via search terms and different keyword match types. 
  • Content optimization included creating and adding lifestyle images, product descriptions with rich & relevant keywords, and titles emphasizing each product’s features and benefits, which boosted their organic search ranking.
  • In order to amplify brand goals, ensured specific products (ASIN) appeared at specific ad slots.

As a result of Paxcom’s adoption of these features, Hip Hop has steadily grown their search share and doubled sales (both organic & inorganic) over the course of the last 10 months, making the company’s brand as the category leader.

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