Overview:
When the client aimed to strengthen its eCommerce game across Australia and New Zealand, they turned to Paxcom for a data-driven edge. A dedicated team of six Paxcom analysts embarked on a mission to uncover insights that could supercharge their digital performance. The result? A project that not only boosted their on-shelf KPIs but also earned rave reviews from the client for its impact.
The Challenge:
The Home & Kitchen category needed a sharper eCommerce strategy to address:
- Content visibility gaps: Were their products getting enough eyes online?
- Search performance hurdles: How could they rank higher and outshine competitors?
- Product availability issues: Were their bestsellers always in stock?
The goal was clear: identify the pain points and provide actionable solutions to stay ahead in a fiercely competitive market.
Solutions Delivered:
1. On-Shelf KPI Analysis:
- A thorough examination of content visibility, pricing, promotion, and availability metrics.
- Enabled the brand to refine their digital shelf strategy and improve search visibility.
2. Custom Dashboard for Insights:
Leveraged Paxcom’s proprietary tracking software (Kinator) and interactive KPI dashboards.
Delivered reports on real-time performance, aiding data-driven decision-making.
3. Competition Comparison:
- Provided detailed competitor analyses, highlighting gaps in visibility, pricing, and availability.
- Recommendations helped align their eCommerce strategy with market trends.
4. Timely Deliverables:
Delivered all analyses and reports on schedule, ensuring seamless project execution.
Client Feedback:
“The client appreciated the team’s dedication and the high-impact insights provided, resulting in repeat engagements and expanded collaboration opportunities.
This project exemplifies Paxcom’s ability to empower brands with tailored analytics and actionable insights to drive measurable eCommerce success.”
