The internet has an impact on all areas of our lives, from socializing, entertainment to shopping online. A world without the internet is unthinkable. There’s now a generation of adults who have only known a world where the internet exists, and as they spend more money, e-commerce is poised to grow. It’s becoming more common …
Different eCommerce business models are flourishing, with retail sales expected to account for 23% and global eCommerce revenue expected to reach $5.5 trillion by 2027. Markets are thriving, and so are digital users. The user penetration rate will hit 63.2% by 2028. Amid all this, getting excited or having high hopes is usual, but it …
Introduction Price remains the major sales agent driving a customer’s final purchase decision. According to a recent survey by Retail Dive in 2023, “72% of consumers rate price as the biggest reason to shop from where they do.” For Indian consumers, 37% prefer to purchase online, as products available online have better prices compared to …
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